ExperiMENTAL | Marketing playbooks that deliver ROI
Episodes
Why Moving Fast Can Hurt Your Brand | ExperiMENTAL Ep. 12
27 Nov 2025
Contributed by Lukas
What if your biggest growth unlock wasn’t more speed, but better structure?In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with M...
ex-Rocket Advisor: Stop Building the Wrong Stack | ExperiMENTAL Ep. 11
13 Nov 2025
Contributed by Lukas
How do you build a data team that actually drives business outcomes? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Sebastia...
Rethinking Metrics: When KPIs Are Too Basic for Real Growth | ExperiMENTAL Ep. 10
30 Oct 2025
Contributed by Lukas
🎯 Is your marketing KPI lying to you?In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at F...
The Strategic Power of Product Marketing | ExperiMENTAL Ep. 9
16 Oct 2025
Contributed by Lukas
What if product marketing was the secret weapon your growth strategy is missing?In this episode of ExperiMENTAL, Sundar sits down with Damian Valdes, ...
Mastering CRM: From Paper Notes to Lifecycle Growth | ExperiMENTAL Ep. 8
02 Oct 2025
Contributed by Lukas
Mastering CRM: From Paper Notes to Lifecycle GrowthIn this episode of ExperiMENTAL, host Sundar sits down with Karan Tibdewal, The CRM Guy™️ and t...
Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and Chewy | ExperiMENTAL Ep. 7
17 Sep 2025
Contributed by Lukas
Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and ChewyIn this episode of ExperiMENTAL, host Sundar dives into the overlooked pivot fr...
Assumption Audit: The Step Most Marketers Skip | ExperiMENTAL Ep. 6
04 Sep 2025
Contributed by Lukas
Assumption Audit: The Step Most Marketers SkipMost marketing failures don’t stem from bad creative, poor media buys, or weak strategy. They start ea...
Gen Z Marketing: Strategy That Actually Converts | ExperiMENTAL Ep. 5
21 Aug 2025
Contributed by Lukas
Gen Z Marketing Strategy That Actually ConvertsIn this episode of ExperiMENTAL, Sundar sits down with Claudia from Howbout, the fast-growing social ca...
Building Marketplaces with Data: What We Learned at Uber and Faire | ExperiMENTAL Ep. 4
07 Aug 2025
Contributed by Lukas
Building Marketplaces with Data: What We Learned at Uber and FaireOn this episode of ExperiMENTAL, Sundar is joined by Gopal Nath, Director of Strateg...
Brand Strategy BEATS Performance Marketing: Head Of Marketing Reveals | ExperiMENTAL Ep. 3
24 Jul 2025
Contributed by Lukas
In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Nikhil Kant (Uber, FlixBus, Even Health) to break down why modern marketing has los...
The Marketing Framework That Will SAVE Startups Millions in 2025 | ExperiMENTAL Ep. 2
10 Jul 2025
Contributed by Lukas
Discovery vs. Optimization Marketing: Why Most Startups Get It Wrong | Libby Weissman (Caviar, DoorDash)In this episode of ExperiMENTAL, Sundar Swamin...
Traditional Marketing Teams Are NO Match for This Cross-Disciplinary Approach | ExperiMENTAL Ep. 1
10 Jul 2025
Contributed by Lukas
The Future of Growth Marketing Is Cross-Disciplinary | Sunil Subhedar (Uber, Canva, Anthropic)Welcome to the very first episode of ExperiMENTAL, the p...
Trailer
03 Jul 2025
Contributed by Lukas
Welcome to ExperiMENTAL, the podcast for B2C marketers, founders, and analysts who are done with surface-level advice and ready to make smarter, data-...