Tired of shouting into the void? In this episode Ceri reveals how creators can find their perfect audience without compromising artistic integrity. Using climate crisis art as a case study, Ceri demonstrates how identifying ideal clients can transform creative careers. Rather than changing your work to please others, it's about strategically connecting with those who already resonate with your message and using this in all aspects of your work, from creating to marketing. KEY TAKEAWAYS Defining your ideal client isn’t about changing your work or selling out. It’s about assessing what you already create, what you’re passionate about, and finding the people who care about the same things. Consider your clients demographics such as age, location and income. Psychographics are also important, things like their interests, values and beliefs and aspirations. Be as specific as possible, when you’re specific, you can tailor your marketing, your social media content and your pitches to speak directly to your ideal clients. BEST MOMENTS "You don’t need to change what you create. You just need to find the people who are already aligned with it.” “Who is most likely to resonate with your work? Think about age, occupation, lifestyle, and location.” “This isn’t about exclusion, it’s about making meaningful connections.” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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