Design Your £40K Year Building Sustainable Art Income

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Recorded15 Dec 2025

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This is the time of year when the studio hopefully gets a little quieter, inboxes slow down, and we start to take stock. For many artists, that pause comes with a mix of reflection and panic. The question that hangs in the air is: what will next year look like? How will I make it work — not just creatively, but financially? If that thought makes your stomach tighten, you’re not alone. Most artists were never taught how to plan income. We were taught to plan projects. But the truth is, when you take charge of your numbers, you take charge of your freedom. So, today I want to walk you through a simple way to design your own £40K year — not as a fantasy figure, but as a structure you can actually build towards. It’s not about making 40K exactly, if you need to earn more or less; it’s about giving yourself a clear base to make informed choices and stop relying on luck or last-minute opportunities. KEY TAKEAWAYS You can design your own £40K year by mapping your current income streams, sketching your "ideal" income wheel, and using the gap between them as your roadmap for the year ahead. Ceri shares exactly how to do this. Clarity beats hustle. When you identify and break your goals into quarterly, monthly, and even daily targets, and choose one 90-day focus with specific actions, you create momentum without burning out. When Ceri's student Jenny stopped trying to do everything and instead doubled down on two key levers—direct collector sales and small group workshops—she didn’t double her workload, she doubled her clarity, and that’s what took her from £22K to £40K in a year. BEST MOMENTS “We're working on compounding your actions over time, not going all in, then having to lie down for a month because you've exhausted yourself.” “This isn't just an exercise. It's an act of self-leadership, because the truth is, no one is coming to plan your career for you.” “£40k might sound big, but when you break it into four quarters or 10 collectors or 15 commissions, it's suddenly human sized.” For support with creating and delivering your own £40k+ year, get on the waitlist for Ceri Hand´s Artist Mastermind Circle. Join here - https://cerihand.com/artist-mastermind-circle/ HOST BIO With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel cand achieve your goals. ** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership ** Unlock Your Artworld Network Self Study Course Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network ** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] ** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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