What to Do When You´re Afraid to Make the Work You´re Supposed to Be Making

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Recorded09 Oct 2025

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Have you been circling something in your practice for years? Maybe you know there’s more to say, a seam you haven’t mined, a truth you keep sidestepping. The work is there, waiting. But you’re afraid. Today, Ceri talks about the fear of making the work you’re supposed to be making—and what it takes to finally face it, explaining, how to name it, drag it into the daylight, re-address it, and then turn it into creative fuel. From Ceri´s experience of working with 1000s of artists over 35 years, every great work, whether tightly conceptual, minimal or wildly expressive, begins with an artist willing to face themselves. The question isn't only what you make, but whether you're able to be with yourself long enough sitting in the uncomfortable valley of knowing and not knowing to let the work be born. KEY TAKEAWAYS Fear is the border guard of your best work. But fear is also data, and for the artists who dare to name it, fear often points directly to where the gold is buried. Sidestepping your fears is counter-productive. The very strategies you use to survive are the ones that eventually hold you back. Real creative freedom comes thru facing your fears head on by using honest self-reflection, safe support and creative rituals to process difficult experiences through your art. Ceri shares several practical examples of how she has helped artists work with their fears to create stunning work. BEST MOMENTS “What if the work you’re meant to be making is the work you’re most afraid of?” “By first drawing, then making with bits of shite left around the studio, as if he were responding directly to that moment, he shifted the power dynamic. The work gained a bite.” “Sit with your journal, sketchbook, or a voice memo and finish this sentence three times: “When I think of fear, I remember…” Don’t censor. Let it pour out. ” PODCAST HOST BIO With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership **** Unlock Your Artworld Network Self Study Course Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/ **** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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