Joining the show are Raymond Cheung, founder and CEO of AcreHedge, Chief Technology Officer Todd Larson, and Chief Media Officer (and returning guest) Zoe Kent. Together they explain how prediction markets work, why they're gaining popularity, and how they could eventually become another valuable tool alongside crop insurance and traditional marketing strategies. Ray shares how his background on Wall Street combined with years operating one of the nation's largest edamame processing businesses led him to create AcreHedge. Todd explains how modern AI accelerated development of the platform while maintaining enterprise-level quality, and Zoe discusses using her own farming operation as the first public market on AcreHedge. The discussion covers: What prediction markets actually are—and what they are not How "wisdom of the crowd" often produces remarkably accurate forecasts Why prediction markets differ from sports betting or casino gambling Filling risk management gaps left by traditional crop insurance Weather, disease, commodity price, acreage, and yield-related markets Real-world examples using New World Screwworm, corn prices, and USDA acreage reports How farmers can use markets to express opinions while managing financial risk AI's growing role in agriculture and software development Why agriculture deserves specialized prediction markets built by people who understand farming The group also has plenty of fun discussing edamame, Skittles, weather forecasting, rock picking, farm influencers, and brainstorming future prediction markets that could keep both farmers and agriculture enthusiasts engaged. Whether you're interested in grain marketing, crop insurance, technology, finance, or simply enjoy learning about innovative ideas shaping agriculture, this episode offers an early look at what could become an entirely new category of farm risk management. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.