Daydreaming Fashion’s Future: Why Fashion Needs Tech with Founder Lisa Green
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What is Daydream and how does it change fashion search and personalization?
That was when I really got it, when I saw this intersection of technology and fashion and my ability to lead these brands through that.
Hello and welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Lisa Green, co-founder of Daydream. Daydream is a chat-based AI shopping platform that is revolutionizing the way we can search for clothing, where you can talk to it like you do your friend on FaceTime. For example, on a traditional fashion search page, like let's say Revolve or Farfetch, you can't Type in wedding guest revenge dress that Hailey Bieber would wear. But they are building and training an AI model for just that. We cover a lot in this episode, like investor appetite for fashion tech, and Daydream has raised over $50 million. So she has some good insights. Why it's been a buzzword, and Lisa is a pioneer in the fashion tech space.
And hearing her career trajectory from after. After she graduated college with a liberal arts degree, wondering what she was going to do to being the lead at Google on getting fashion brands like a Chanel or a Louis Vuitton on Google for the first time. And hearing her take, hearing how she got there is so so valuable. And now they are building what I think is a platform we will still be talking about in 10 plus years time of how they completely Revolutionized the fashion search, discovery, and personalization process that redefined what it means to shop because right now the way we are doing it is very outdated and needs to be disrupted for the sake of the fashion industry itself. They're also just in beta at the moment, but I think we need to take a second to appreciate how cool it is what they have built.
I think even three. Five years ago, this would have seemed like just a dream. There is so much value here. So let's welcome Lisa to the Fashion Founders podcast. Okay, and this week's highlight is Rent the Runway because they helped me get dressed for all the events that came with Fashion Week, Climate Week, and the six podcast episodes I recorded. And this is gonna sound dramatic, but It saved me. Especially when I was packing there. I just didn't have the space to bring that much stuff with me. And to have it shipped directly to where I was and I didn't have to pack it back with me was just such a game changer. And I think I'm gonna start doing this more when I travel and would really recommend because I really think this was like such a life hack that I figured out.
And it allowed me to play with my style in a way that felt so fun. Because I Sometimes feel limited in my style by frankly price.
How did Lisa Green’s career path lead her from a liberal‑arts degree to Google, The Yes, and co‑founding Daydream?
There's a lot of things I want to try and wear and things I like, but I'm just not in a phase right now where I'm going to be spending that much money on clothes. I'm trying to play with what I have in my wardrobe, but it sometimes can feel a bit limiting. And I really felt like I was able to dress the way I wanted and had envisioned of how I could show up at. At events and for the podcast episodes and just in my everyday life through these pieces that I was renting. It got me excited to get up and get dressed in the morning. And I don't really feel that most days, honestly. I think I put on the same thing and I don't really think about it. And it was fun to try on pieces that I felt fit my style and how I wanted to present myself to the world.
And I didn't have to commit to that at their full retail price. And with memberships, you can also keep things for longer. I'm pretty sure they have buying options at a discount if you fall in love with something. And I'm kind of in a phase right now trying to figure out like my next style, as some of the clothes right now I have don't really feel like me. And it really is making me think of this quote from Erica Viering. She was on the podcast. I don't know where I heard. Her say this. But she said when she's getting dressed, she doesn't want to feel like she's meeting the clothes for the first time. And that really resonated with me. And I think about that a lot because sometimes I'm experimenting with something and I feel like I actively look and feel uncomfortable.
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Chapters
8 chapters
1
What is Daydream and how does it change fashion search and personalization?
0:00–2:47
2
How did Lisa Green’s career path lead her from a liberal‑arts degree to Google, The Yes, and co‑founding Daydream?
2:47–5:51
3
What problem does Daydream’s AI solve for shoppers and brands, and how does it translate “shopper language” into recommendations?
5:51–10:43
4
Why are investors excited about fashion‑tech now, and how did Daydream raise over $50 million?
10:43–16:04
5
What major shifts have you seen in the fashion industry’s adoption of technology over the past decade?
16:04–20:42
6
What are the next big features for Daydream – from a mobile app to celebrity‑shopping and resale integration?
20:42–26:00
7
What quick‑fire insights does Lisa have on fashion hot takes, industry misconceptions, and career advice?
26:00–32:24
8
Where can listeners learn more about Daydream, follow Lisa, and stay updated on upcoming announcements?
32:24–43:07
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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