Fashion Tech Weeks: Takeaways from NYC, SF, LA

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Fashion & Founders The Podcast 17 min 1 speaker 8 chapters transcribed 13 days ago
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What is the overall purpose of this fashion‑tech recap episode?

Victoria Smith 0:05
Hello, welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm doing a fashion tech business innovation recap from all the events that have been going on in kind of just the past two months from New York Tech Week, New York Fashion Week, Climate Week, San Francisco Tech Week, LA Tech Week, and the upcoming Austin Tech Week. So a lot to cover, but gonna be doing top takeaways. And I have to Say my biggest takeaway is that there is so much fashion going on. There's a really big presence this year. And I think that is thanks to the pioneers in this space that have been leading the conversation. And we're hosting that just one single event when no one else was. And now that is just continuing to snowball and grow.
Victoria Smith 0:48
And just as more people show interest, I think it'll become bigger and bigger at these events. For example, at Tech Week, fashion isn't its own track. But the more events that happen, it can become its own track, which means there's just more dedicated space and resources, more interest rather than just a few one-off events that are probably aggregated into the consumer track. Okay, so I want to start in September with New York Fashion Week. And this one is interesting to me because so many people participate in many different Different ways, host events, and yet never go to a runway. There were so many launches, pop-ups, fashion tech events, panels. And to me, this is the democratization of fashion.
Victoria Smith 1:32
I don't necessarily need to go to a runway show to participate in this industry. And there's different ways for me to engage with all different groups of people. Like you don't have to get invited to the nylon after party. You can go to the pop-up at a rhythm or this and that. And that to me is really exciting. Also, I put my event roundup guides on Substack. The New York Fashion Week one got a lot of love. I just wasn't expecting how much traction that one got. And that was really exciting to see how many people were interested. And during New York Fashion Week, I hosted a couple office hours for the podcast. And it was so great to me. Meet people in person who read the newsletter, listen to the show, and have people connect with each other.
Victoria Smith 2:15
That was super exciting.

How did New York Fashion Week illustrate the democratization of fashion?

Victoria Smith 2:16
I also did a bunch of podcast episodes in September with guests that were dream people and brands for me to get on the show. Like Pia from Heaven Mayhem, Daydream, The Real Real, Align have all come out and Abode and By Rotation are coming soon. And a company that I feel like so many people were talking about was. ShopMai and that they're just kind of dominating and doing really, really well. People are making a lot of money, the company is making a lot of money. It's kind of the platform to be on. And if you're interested in this, if you're a creator or on the brand side, I would highly recommend the episode I did with Nicole, the director of influencer marketing and events at Dolce Vita, because she has a lot of really good insights as to why a platform like ShopMai is created.
Victoria Smith 3:00
great for brands and how to be someone that stands out to brands as a good person to work with. It's also invite only and I do have a referral link. I don't know how many people can use it. I think I have some left. So DM me or something if you are interested. To me, the overall sentiment for New York was that it's very consumer facing. It's D to C, it's pop ups, it's brands trying to get new users like maybe Pickle or Benny. And that's really part of the New York culture that I think you see all the time. And a really big part of something like fashion, if you treat it like an experience and relationship building. And that's a big difference I was seeing compared to San Francisco Tech Week and LA Tech Week.
Victoria Smith 3:42
But to finish off for New York, there was also then Climate Week. And the person that stands out to me for this is Hillary, the founder of Circle of Friends. She was working. She Did so many different events, and she is your go-to person if you are hosting an event. She is very focused on circularity, sustainability, and building community and does a fabulous job at this.

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