Fashion & Founders The Podcast

How to Scale a Business without Chasing Hype with Eshita Kabra Founder of By Rotation

16 Nov 2025

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In this episode, Victoria sits down with Eshita Kabra, founder and CEO of By Rotation, the world’s largest peer-to-peer fashion rental platform. Eshita shares what it really takes to build a profitable, sustainable, community-driven fashion tech company in today’s economy. She breaks down how By Rotation grew from a honeymoon idea into a global marketplace where women earn real income sharing their wardrobes. We dive into why affordability beats sustainability, how peer-to-peer fashion is reshaping the industry, and what most founders get wrong about brand building, community, and social strategy.Eshita also gives an unfiltered look at raising venture capital, protecting your equity, and how she secured seven figures from angel investors while staying true to her values. Her advice covers negotiation, long-game leadership, and building a company without hype or performance. If you’re interested in fashion tech, sustainable fashion, resale and rental, entrepreneurship, fundraising, or real talk about being a founder without the Instagram gloss this episode is for you.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Eshita:IG: @arentyoueshitaLinkedIn: Eshita KabraFollow By Rotation:IG: @byrotationRent HEREGift Guides:Find it HEREThanks for listening!

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Fashion & Founders The Podcast

How to Scale a Business without Chasing Hype with Eshita Kabra Founder of By Rotation

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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