LoveShackFancy: Fashion Editor to Empire with Rebecca Hessel Cohen
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How did Rebecca transition from fashion editor to founding LoveShackFancy?
Built such a fashion empire. How did that all begin? I started, I designed my bridesmaids' dresses because I couldn't find one that I loved.
Well hi Rebecca. Hi. I'm so glad to have you on the podcast. Thank you for being here.
Thank you for having me.
I would love to start with your fashion career before Love Shack fans. Okay. You were a senior beauty and fashion editor at Cosmopolitan.
Yes.
How did being an editor and what you learned in that role set you up for being a founder?
So I love that you put beauty before fashion, which no one actually ever has done. Cause I cause I was mostly fashion, then I started doing beauty. But so I started working in magazines. I mean, I grew up basically in the fashion closet. My mom was creative director at 17 magazine for my entire life, for like twenty five years. So I started interning when I was in high school and working all through college, different internships. And then when I started my first job was at Glamour, my first official job for a year and a half. And then I went to cosmopolitan. And I mean, I think I really just like I love telling stories and I so I styled the shoots. I produced them. I did all of the clothing market. So like finding all the new designers, things like that.
And really just immersing myself in the world of magazines. And it was something that I mean I lived, breathed, ate, slept magazines. So even when I was growing up I had magazines all over my Laura Ashley wallpaper. And I just loved feeling a part of that story. So starting Love Shack Fancy was very much just, it came out of a passion and for storytelling. And I designed my bridesmaids' dresses. So it was a very natural, organic, unplanned brand creation, basically. So I think the magazine worlds fully created that whole. opportunity and just kind of guided me in the path.
Were there certain things that caught your eye as an editor that you knew to add in as a founder building a brand?
I mean, I think always is just like having a strong identity, have which everyone who knows Love Shack Fancy, there's a very strong identity. You know, I've always loved vintage. I've loved femininity, romance, nostalgia. And so this sort of storytelling and like getting into where what is a girl feeling? What is she not only wearing, but like, you know What music is she listening to and what's her vibe? Is she feeling a little bit more sweet and feminine today or a little more rock and roll or a little more daring or you know, I don't know. I think so it's always about that feeling too. So really in the world of Love Chack Fancy, I apply that to everything that we do. And it's very much, you know, across whether it's social media, hopefully it's across, you know, our editorial or not even
editorials, I guess, our ad our campaigns now. I still call them editorials, as you can see. But it's always about that feeling that we come back to and the story of it and what she's doing, where she's taking it. And I think that our customers and the girls and women who buy from Love Jack Fancy really have a piece and they like to have that sentiment and that story behind it. You know? Yeah. Yeah.
You become part of the world of Love Shock. And I'd love to hear about the first piece you ever designed. I know it was a bridesmaid's dress. Yes. How did that all begin? Because now you have
An empire. So I started, I designed my bridesmaids' dresses because I couldn't find one that I loved. And so every dress I found, the girls were like, no, this is so ugly. This is so ugly. So I was like, okay, let's just design one. So there was an elastic. I had this one dress that I used to always wear. It was a vintage dress. And I want to do something similar. It was a halter dress. And basically I designed this style that you could Twist and tie. The straps. So you could do it lower, you could do it more umpire based on your body type. I actually just did a little TikTok on it earlier with one of our models who's 5'11. I'm five foot two. So we work quite differently, but the dress was really meant to be like your best dancing partner.
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Chapters
5 chapters
1
How did Rebecca transition from fashion editor to founding LoveShackFancy?
0:00–9:43
2
What inspired the original bridesmaid dress that launched LoveShackFancy?
9:43–19:32
3
When did the brand evolve from a side‑project to a full‑time fashion empire?
19:32–29:38
4
Why did the LoveShackFancy ruffle mini‑skirt go viral and become a copycat staple?
29:38–41:42
5
How does LoveShackFancy choose and manage collaborations and partnerships?
41:42–41:49
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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