Marina Larroudé: Reinventing the Footwear Business Model
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What inspired Marina to start her own footwear brand after working at Condé Nast and Barneys?
Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined by Marina La Rude, co-founder of La Rouday, a modern women's shoe brand. Marina has a pretty insane background working in the fashion industry from Conde Nas, Teen Vogue, Style.com, and Barney's before starting her own brand. So she has great advice on how to make the most of your time. At other companies, especially if you have aspirations of starting your own company and how she worked her way up to all these different positions throughout her career. La Rude has a very innovative business model that I'll let Marina share how and why it came to be. I'm so excited to share this episode. So let's get into it.
And if you're listening to this and have been enjoying the podcast, it would mean so much to me if you could follow the show and leave a rating or review. really helps other people find the podcast and to continue to get amazing guests like Marina. And if you've been following along for the fashion career playbook series I've been doing on Substack this week is luxury fashion internships and job roles with some really interesting positions at companies like Chanel, Dior, Louis Vuitton, and more across a variety of disciplines like accounting, finance, tech, legal, social media, marketing design, you name it. The link will be in the show notes. And let me know if there's anything specific you want to see.
And this week's brand highlight is Chan Lu. Their jewelry is so beautiful and all artisan made. And their necklaces are handcrafted with materials that actually come from the earth, like semi-precious stones and pearls. All their designs feel so unique and isn't the type of thing that looks like it's following A trend or was copied and pasted in a factory. A lot of their styles are on sale right now, up to 70% off. And they do make other things like bags, scarves, and clothes, but their jewelry was really one of my new favorite discoveries. Also, a reminder that you can get 50% off a rent the runway subscription with code in all caps RTRX vsmith50. And when you're renting out pieces, you also get the option to buy.
them 50% off, which I feel like is such a hack for getting great quality clothing at a fraction of the cost and having the opportunity to try it out first and see if you actually like it and wear it. I look forward to getting my subscription every month. I cannot recommend it enough. I'm so happy to have you here. I'm so happy to be here. You have a very impressive fashion background. So I'm very excited to hear about all these experiences that also led you to founding La Rude. So if we can get started with your start in fashion, that would be amazing.
So I I mean I started as everyone would start in the industry, right? As an intern, then was a fashion assistant at Conden S for many years, then I was, you know, a market editor, then I was fashion director at Star.com, and then fashion director at Tin Vogue. Later, after twelve years at Conde working in a tutorial with the best people that you can think of, I got a job and I was fashion director at Barney's and that it was so instrumental for me to learn what retail actually is. When you were an editor, you have an eye and you create the stories and the storytelling and all of that. But that doesn't mean that the item or that dress that shot for a cover of a magazine, it's gonna perform for the clients, right?
So Barney's gave me a lot of that knowledge. I was able to work with designers and launch their collections and see the performance of a collection, right? And that gave me a lot of experience to then when I went to found my own company to see what the storytelling needed to be. But then what the product needed to be. I also it gave me an opportunity to see the white space in the market. We opened Library Day five years ago and around ten years ago there was a lot of there was a boom of DTC brands. But then there was a lot of brands being the beauty space or ready to wear that you could see out there.
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Chapters
4 chapters
1
What inspired Marina to start her own footwear brand after working at Condé Nast and Barneys?
0:05–12:45
2
Why is footwear considered one of the hardest categories in fashion and how did Marina identify the market white‑space?
12:45–27:15
3
How did Larroudé’s vertical integration and ownership of its factory reshape its production speed?
27:15–29:11
4
What is Larroudé’s pre‑order model and how does it give customers lower prices and faster restocks?
29:11–39:21
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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