Styled Sara: How to Break into the Fashion Industry
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How did Sara first break into the fashion industry and land her internship?
I was interning as much as I could, but I kind of came across the same thing of like, how do I break into this? How can I get started? So the first thing I did was call
Hello and welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm joined by Sarah Walker, who you might know on Instagram as Styled Sarah. She began to gain a TikTok following through her outfit of the day videos and sharing about her role as a buyer at Revolve. She is now a full-time content creator and fashion consultant, and just a few days ago released her collection with Nordstrom and Waif. She has really great advice for anyone. Who wants to break into the fashion industry? She didn't study fashion in school and had only one experience in retail before applying to her first internship. So if you're looking for your very first steps into the industry, she has really great tips.
We also talk about her work as a content creator and the unique perspective that she brings having worked on the business side of a fashion brand. We referenced a few times the episode I did with Nicole Reisman, the director of influencer marketing. And events at Dolce Vida. So I would definitely recommend listening to that if you're also interested in the content side of things. And Nicole had pointed out that one of the groups of content creators she was really excited about were girls that had corporate fashion careers and then start doing content. And Sarah is such a great example of that. She is having so much success. And she brings us behind the scenes of how she got started, how she kept it up, and how she's made it into the business that it is now.
And going into some details around do you need management, salary transparency? And I really appreciated the honesty that she brought to the conversation and sharing that she's kind of figuring everything out as she goes, and it's a lot of trial and error, which I think is nice to hear. I would highly recommend following Sarah on TikTok, Instagram, Substack. I think she has some of the best style and I think you'll see here too, some of the best advice on how to get started in fashion. So let's get into the episode. I also wanted to share a tool that I learned about during LA Tech Week called Dupey. If you are a creator, influencer, freelancer, own a small business, or an agency, you have likely faced the problem of having a late or unpaid invoice.
Dupey is a subscription based service that helps creators recover unpaid invoices and get paid. With 87% of creators facing a payment issue at some point, it is more. More likely than not that you have faced some sort of issue with getting paid and getting your money's worth of work. It can also be really awkward and frustrating to have these conversations and follow-ups with clients. That's where DuPay comes in. And Grace, the founder of Dupey, is leveraging her legal expertise and background in advocacy to create an affordable and effective solution. They have recovered over $450,000 of invoices, ranging from $47 to $100,000, helping creators and business owners get paid. I think this is such a useful tool for anyone working for themselves.
Dupey is there to be a third party that helps you navigate these awkward conversations, getting ghosted, and not knowing what your rights are. They also have great tools if you're just getting started, like an invoice generator and a contract checker. You can find them at dupayme.com. Which is D-U-P-A-Y-M-E. And I do have a code for podcast listeners for twenty-five dollars off their annual subscription. Use code Victoria twenty-five in all caps and get paid for your work. Hi Sarah. Hi. Thanks for having me. Of course. Thank you for being here. I know you just flew back from New York and you launched a collection with Nordstrom. Yes.
Yesterday. Well, actually two days ago now on Thursday, which is super exciting.
So you've been busy. I've been busy. I've been
busy. I was actually in New York. The primary reason was really for bridal fashion week. I got engaged and now I'm doing all things bridal.
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Chapters
8 chapters
1
How did Sara first break into the fashion industry and land her internship?
0:00–7:05
2
What steps did Sara take to become a buyer at Revolve?
7:05–13:00
3
How did Sara start and grow her own content creator brand on Instagram and TikTok?
13:00–20:11
4
When and why did Sara decide to leave her corporate role and go full‑time as a creator?
20:11–27:40
5
How did the long‑term partnership with Reformation begin and evolve?
27:40–33:43
6
What was the process behind creating and launching the Nordstrom & Waif collection?
33:43–39:23
7
How does Sara handle rates, contracts, and transparency when working with brands?
39:23–41:59
8
What resources and advice does Sara recommend for aspiring fashion professionals?
41:59–42:25
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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