The Brand Behind Acquired Style’s Viral Bachelorette Trip: Swan Beauty
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What is Swan Beauty and why did it sponsor Acquired Style’s bachelorette trip?
Hello and welcome back to Fashion Founders the podcast. My name is Victoria Smith, and this week I'm joined by Colby Mitchell, the founder of Swan Beauty. If you were on the internet a couple weeks ago, you heard at least something about Acquired Styles Bachelorette Trip that was sponsored by a beauty tech company making smart mirrors, which was Swan Beauty. Given the element of the beauty tech, the AI, the Personalization. I thought it'd be really interesting to have Colby on the podcast to go behind the scenes of not only the trip and how it came to be, why it made sense, where the funding came from, but also behind the scenes of the business, of the product, and of this industry. We only had 30 minutes to record, so this is a bit of a shorter episode, but I think we still touch on the main points and questions that.
Some of you guys had sent in. Swan Beauty and Colby Touches On It is funded by their family office, the Mitchell family office. I've heard from other people as well. For example, Bianca Rangecroft was on the podcast, founder of Wearing, based in London. And she talked about how she had worked at and with family offices and then went back to a lot of those people when she was fundraising for her. And that it gives a lot more flexibility for founders than raising from VCs does because a VC wants a pretty quick return on their investment and is going to put certain pressures and maybe restrictions on the business. I don't know if a VC would have okayed doing something like this trip. Obviously, for brand awareness, it was insane.
Return. But I think for any founders listening, I would look into pitching family offices for your startup. Specifically, I think if it is fashion tech. And this is again, I'll link the episode with Bianca. But it was someone who had that money who was like, you know what? Yeah, I need this product and I am your target user. I need something to help me organize. Organize my wardrobe. I need something to help with my beauty routine. I think there might be more people in that world who actually truly understand these problems. And I can see this becoming a bigger and bigger thing. I think it used to be that people really wanted to raise venture money for clout, honestly, for name recognition. But more founders are kind of talking about the pressure it put on the business.
To grow at all costs and they end up shutting down after like three years. And you just have less of that from a family office. So I think that is maybe like a tip to be taken from this. I know it's not the most relatable thing to self-fund a business in this way, but I think it is an interesting takeaway. Okay, let's get into it. I used to think that only celebrities could get their Hair and makeup done for big events like the Met Gala, red carpet. Maybe I would do it on my wedding day because it would just be way too expensive. But Glam Squad is changing all of that. Giovanni was just on the podcast. You can learn more from him, but you can get your hair done at home, salon quality service, whatever time you need for $65.
Glam Squad has given Fashion Founders podcast. Listeners, $20 off their first blowout manicure makeup with code in all caps, fashion, and founders. Well hi Colby. Hi. I'm very excited to have you on the podcast talk about Swan and everything that's been going on. Yes. Thank you for having me. So I'm thinking we can start with maybe the elephant in the room, acquired styles bachelorette, you guys broke the internet and it left everyone wondering what is Swan Beauty? So I'd love to hear it from you and how this trip even came to be.
For sure. Okay, so yeah, Swan Beauty is a new beauty technology platform. We launched January 14th of this year and we have an interactive beauty smart mirror along with an elevated app. Swan was built truly out of my own pain points with my beauty routine. So we came to market to really help simplify, organize, and elevate your beauty routine and curating and personalizing for you. Why choose this moment, this bachelorette trip to really launch into culture?
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Chapters
3 chapters
1
What is Swan Beauty and why did it sponsor Acquired Style’s bachelorette trip?
0:05–4:35
2
How did the Mitchell Family Office fund Swan Beauty and why choose a family‑office over venture capital?
4:35–9:26
3
What was the strategy behind partnering with Bridget’s bachelorette trip and how was the collaboration executed?
9:26–24:09
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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