The Business of Being an Influencer with Hannah Lizzy
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What is the main topic discussed in this episode?
Hello and welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm joined by Hannah Lizzie. She's a content creator in New York, and we dive into the business behind being an influencer. She also had a corporate fashion career and interned at David Yearman, Daniel and Alex Celebrity Styling Agency. And at ASO, she did digital merchandising and strategy and trend forecasting. This is a conversation about influencing and content as a career path. Hannah wanted this job. She treats it like a job. The global creator economy is currently valued at $250 billion. And it is projected to double by 2027 to $500 billion. I think gone are the days where there is a stigma around being an influencer, posting something online.
This is a business. There's a lot of money in it. And we talk about what it is like. Like to actually build a career in content in actual practice, especially while you have a nine to five, which Hannah started doing this while she was in school, while she had a corporate career, and only recently has been a full-time content creator. And she talks about several reasons why she thinks every influencer should have a corporate career. She has great advice if this is something that you are interested in, whether it's Content, influencing, or just building a platform of your own, as well as a lot of behind the scenes of the content world. Things that aren't what exactly they seem to be in a post, taxes, budgeting, the money behind these creators.
I really enjoyed this conversation with Hannah. She is so sweet. Thank you guys so much for listening. And if you have a moment to leave a rating and review or follow the show. It really helps the podcast grow and continue to get amazing guests like Hannah. So let's get into it. And this week's brand highlight is Paris 64. Their products are handcrafted in Spain and they use such beautiful natural materials and have such a chic array of pieces that really, in my American opinion, I guess, emulate that effortless European. style. There's some gorgeous pieces on here. I'm obsessed with this one denim bandana jacket that they have on the website. For shoes, they have the kind of Chanel captoe style shoe, but at an actual affordable price.
And then their bags are also just so beautiful. And I feel like it's one of those brands that you can tell it actually was handcrafted and quality is a top priority. For them. They actually sent me one of their bags, the I'm worried I'm gonna pronounce this wrong. Lumie Palma and Chocolate bag. I am so excited to be wearing this in the spring and summer. It's finally that kind of weather, I think. And I actually noted this in my substack of what the West London girls are wearing last year when I was in London. And there were so many bags in this wicker basket style that were elevated. It's really cool to be able To see the piece in person. They actually recently opened a flagship store in New York on Broadway.
So if you're curious, you could definitely go try things on, try it out, see if you like it. This is definitely one of my new favorite brands. So I would definitely go check them out. And then I have to shout out again Rent the Runway and Glam Squad. Truly just two services that make my life better. The top I'm wearing in this episode retails at almost $400, but you can get 50% off your rent the runway membership, which brings it to like $50 for five pieces. So essentially it's like $10 to rent instead. Ultimate Girl Math right there. And you can use still the same code in all caps, RTRX V Smith50. And you can get $20 off on Glam Squad with code in all caps fashion and founders for a professional blowout.
right at your home. The best when the weather is unpredictable too, or you're really in a time crunch. Hi Hannah. Hi. I'm so excited to have you on the
podcast. I'm so excited to be here. Thank you for having me.
I think I followed you, slash, started seeing your TikToks when I was also in college and you're like, this is how you're gonna be the best trust person. So I would love to hear your start in the fashion industry and when you decided to start posting content.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:05–16:04
2
What inspired Hannah Lizzy to start posting fashion content on TikTok while in college?
16:04–21:10
3
How did Hannah transition from internships at David Yurman and Daniel & Alex to a role at ASOS?
21:10–32:47
4
What does a typical day look like balancing a 9‑to‑5 corporate job with creating four TikTok videos?
32:47–36:19
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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