The Parts of Entrepreneurship No One Talks About with Abby Price Founder of Abbode
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Why did Abby decide to leave assistant jobs and start her own fashion brand?
I was ready to take control of my career because I had been working these assistant jobs and it was just not satisfying or fulfilling. Like I was getting no creative decision power and no one was trusting me with anything besides running errands and I knew that I was destined for so much more than that. And I was like, do I wanna work another five years making no money or do I wanna just try to go out on my own and do my own thing?
Hello and welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm joined by Abby Price, the founder of Abode. And if you don't know about Abode, in my humble opinion, I think Abode made embroidery cool. They made it something that the young city girl would want, which was a market that was really untapped before. And in this episode, Abby shares so much of her knowledge and the lessons that she has gained from starting. Starting her own fashion business in New York City. We cover a lot of different areas that any founder or aspiring founder is probably facing and has questions like Am I even doing this right? It looks way better when other people do it. And something I really appreciated about Abby is that yes, a boat is so successful.
She has a seven-figure business, but she's also very honest about the reality of what it is to be a founder. And that is definitely a theme here. And we dove into a lot of different topics, like brand collaborations, having a brick and mortar store in New York, social media traction, her Dallas pop-up, trends coming, and much, much more. And something I think that was really interesting is as we gear up for the busiest time of year for retail, especially before the holidays, Black Friday, Cyber Monday, Abby talks. About what they did last year at this time and what they learned and how they're doing things differently this year. And I think if you're a new founder or just I feel like everybody kind of feels it at this time of year, this pressure and push to do as much as you absolutely can to close out the year with a lot of sales.
I think being able to have that perspective and then learn those lessons is so important. And I so appreciate her sharing that. If you like the advice. Advice that she shares, I would highly recommend following her on TikTok. And let's hear from Abby. And this week's brand highlight is J Bird, a women's golf and lifestyle sportswear brand making pieces for the golf course and the tennis court. They have beautiful, timeless, high-quality pieces. And they are designing with the mindset of buy nice, buy ones. And they create these capsule collections, but also have such fun patterns that you can mix and match with. And their pieces are made with performance fabrics and UPF of 50 plus sun protection. And as someone who sunburns so easily, I love a fabric that's also going to help me out there.
As someone who also plays tennis, I love when a piece has the performance aspect as well as the design element. Like these pieces are really pretty. I love the polka dot one and how The girl in this photo styled it with a cropped trench coat so you can go from playing tennis or on the golf course to going about your day, running errands, whatever it is, but still feel cute, comfortable, elevated. I'm also currently making my gift guide and shopping for people in my life. And something I love to do is pick an activity or a hobby I know that somebody loves and then buy them something in that realm. That is maybe a nicer version of something they already have, but maybe wouldn't justify buying it for themselves, but is on their wish list.
For example, my sister plays tennis and has clothes that she wears to play tennis. But I think if I got her a top from J Bird, like the polka dot one or the gingham one, she would so love it and wear it. And then I think with this approach to gifting, people really feel like you thought about them and understand what they're actually interested in. So just something I use when I'm buying gifts that might be helpful. And I do have a discount code for podcast listeners.
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Chapters
7 chapters
1
Why did Abby decide to leave assistant jobs and start her own fashion brand?
0:00–8:05
2
How did Abby’s early experiments with dry floral arrangements lead to founding Abbode?
8:05–13:57
3
What motivated Abby to open a brick‑and‑mortar store in New York instead of staying online?
13:57–20:08
4
How did Abbode identify and capitalize on the resurgence of embroidery during COVID?
20:08–27:38
5
What strategies does Abbode use for marketing and scaling, from TikTok to third‑party logistics?
27:38–34:17
6
How does Abbode handle holiday demand and the challenges of custom embroidery fulfillment?
34:17–40:43
7
What are Abby’s core mindset principles for growth, like ‘failure is not an option’ and manifesting?
40:43–41:14
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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