Tony Ulwick on Jobs to Be Done for Products

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Previously titled “Jobs to Be Done: Unlocking Product Success with Tony Ulwick” — renamed by the publisher on Aug 10, 2026

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Recorded06 Feb 2025

Publisherfintechgermany.podcaster.de ↗

Handlerec:1058992

Show notes

Ever wondered what makes customers choose one product over another? It's not always about flashy features or marketing hype. It's about solving their problems and fulfilling their needs. In this episode of Startuprad.io, we delve into the fascinating world of Jobs to Be Done (JTBD) with the creator of the theory himself, Tony Ulwick. Tony Ulwick, the founder and CEO of Strategyn and a renowned innovation expert, takes us on a journey through the JTBD framework. Discover how this customer-centric approach can revolutionize your product development process, helping you identify the "jobs" customers are "hiring" your product to do. Our Sponsor Vanta Make compliance simple—get $1,000 off now at vanta.com/startupradio In this episode, you'll learn: The core principles of JTBD and how it differs from traditional market research. How to identify and prioritize customer needs using the JTBD framework. Practical steps to implement JTBD in your product development process. Real-world case studies of companies successfully using JTBD to create winning products. The benefits and challenges of the JTBD approach. Prepare to be inspired and challenged as Tony shares his insights on: Why most product development efforts fail. The importance of understanding customer motivations. How to segment markets based on unmet needs. The role of AI in the future of JTBD. This episode is a must-listen for: Entrepreneurs and product managers looking to build better products. Marketers seeking to understand customer behavior. Innovators and change-makers who want to create products that truly matter. Anyone interested in the future of product development and customer-centricity. Tune in now and discover the secrets to building products that customers truly love! Show Notes: Guest: Tony Ulwick, Founder and CEO of Strategyn Topics: Jobs to Be Done (JTBD), Outcome-Driven Innovation (ODI), Customer Needs, Product Development, Innovation, Market Research Links: Strategyn: https://www.strategyn.com/ Jobs to Be Done website: https://jobstobedone.org/ Tony Ulwick's books on Amazon: https://www.amazon.com/Tony-Ulwick/e/B001H6MZJC Free eBook/Audiobook: https://jobstobedonebook.com/ Blog post: http://startuprad.io/post/jobs-to-be-done-a-framework-for-building-better-products

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