How to Evaluate Startups: A 7-Step Investor Framework

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Previously titled “The Seven-Step Approach to Evaluating Startups: A Storytelling Perspective | Episode 382” — renamed by the publisher on Aug 10, 2026

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Recorded11 May 2023

Publisherfintechgermany.podcaster.de ↗

Handlerec:1059027

Show notes

Our Sponsor ExpressVPNThanks to ExpressVPN for sponsoring today's video. Go to MYLINK to grab your special offer. #ad 1️⃣0️⃣ people have already claimed this exclusive offer: https://strms.net/expressvpn_startupradio Executive SummaryThe Startuprad.io podcast and YouTube blog covers the German-speaking startup scene and in this episode, Joe interviews Paulina Jänsch, co-founding partner at Leanox Impact Capital. Paulina discusses her seven-step approach to evaluating startups and fundraising as storytelling, emphasizing the importance of a financial model that reflects the startup's value drivers. She also talks about Leanox Impact Capital's investment criteria, which focus on impact innovation and solving environmental or social problems. The company invests in early-stage startups in Europe, with a focus on industry-agnostic but always impact-driven ventures, and prioritizes investing in female founders and LPs. EU Startups SummitThis interview was recorded outside of the EU Startups Summit 2023 on April 20th in Barcelona. Thank you EU Startups for the great event. The Founding PartnerPaulina is one of two founding partners at Leanox Impact Capital and a TOP 100 most influential women in the European VC and startup space. She holds a Bachelor of Science from Maastricht University School of Business and Economics and a Master of Science from Erasmus Universiteit Rotterdam, as well as a Master of Science from EADA Business School. She also spent time in Singapore (Nanyang) for an exchange semester. Paulin also worked at EY Analytics, immostore, and participated in the CFA Research Challenge by Caixa Bank. Amongst being GP at Leanox, she is also invested as Business Angel in nine companies. The InvestorLeanox.eu is looking to raise a new fund with not only 50% female (co)founded startups, but also 50% female LPs. Leanox is also looking for parity in itself, they have 50/50 GPs in Leanox. The VC is motivated to disrupt inequalities, to tackle social and environmental issues as an opportunity to improve the world we all live in. Find the email to pitch Leanox in our blog post (link below). Tune in to our Internet Radio Station here:Join 20.000+ monthly listeners! This station is a must-listen for anyone with even a passing interest in the business www.startup.radio Blog Post and Show Notes:Find all links and show notes here: https://medium.com/startuprad-io/the-seven-step-approach-to-evaluating-startups-a-storytelling-perspective-episode-382-a0cec4da3cb8 Chapters:00:00:00 Intro 00:00:20 Sponsoring Message by ExpressVPN 00:01:04 Paulina Jänsch - Co-Founding Partner at Leanox Impact Capital 00:01:50 Paulina’s Seven-Step Approach to Valuation Impact Startups 00:09:30 How to Pitch Leanox - Investing in Impact Innovation #techstartups #germany #startupinvesting #femalefounders #femaleentrepreneur #femaleinvestor #startupinvesting #impactinvesting #startup #startups #startupradio #entrepreneurship This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy Chartable - https://chartable.com/privacy

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