Fitness Business Podcast: Leadership, Innovation, and Profit
Episodes
252 Talking Trends with Mo Hagan from Canfitpro
03 Sep 2019
Contributed by Lukas
Mo Hagan is an International Health, Wellness, and Anti-Aging Expert, #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro. ...
251 How A CrossFit Box Builds Community And Makes $750K In Retail
27 Aug 2019
Contributed by Lukas
CJ Martin is the Founder of Invictus Fitness. C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games...
250 Four key levers for change in your fitness business
20 Aug 2019
Contributed by Lukas
Simon Walshaw is the Founder of Grace Curve Consulting, an Australian based business that works with organizations to enhance their culture and grow t...
249 How To Plan Your Business For Investment
13 Aug 2019
Contributed by Lukas
Jon Canarick is the Managing Director of North Castle Partners the leading small cap consumer private equity firm focused in the Healthy, Active, and ...
248 Francesca Schuler - Career Progression Tips for Your Team
06 Aug 2019
Contributed by Lukas
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to h...
247 How To Be A Successful Rent Paying Personal Trainer
30 Jul 2019
Contributed by Lukas
Chris Mooney is Personal Training Performance Coach. In 2016 Chris launched 51FIT with the goal of leveraging his 20+ years' experience in the indu...
246 How to use data insights to grow your fitness business with Jarron Aizen
25 Jul 2019
Contributed by Lukas
Jarron Aizen is the founder One Fit Stop. He is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology ...
245 Instagram News You Need to Know with Tyler J McCall
23 Jul 2019
Contributed by Lukas
Tyler J. McCall is Instagram and social media marketer and he teaches people how to use Instagram with the intention to grow their community online a...
244 Essential Skills Every Fitness Leader Should Possess
16 Jul 2019
Contributed by Lukas
Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercis...
244 Essential Skills Every Fitness Leader Should Possess
16 Jul 2019
Contributed by Lukas
Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercis...
243 How to SEO Your Fitness Business with Kate Toon
09 Jul 2019
Contributed by Lukas
Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Ka...
242 How Loyalty Programs Drive Retention
02 Jul 2019
Contributed by Lukas
Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry. Sunil started the company to help ...
241 How to Use Authority Marketing to Make Competition Irrelevant.
28 Jun 2019
Contributed by Lukas
Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books. Adam has authored and co-authored several books including Lead ...
240 6 Step System to Finding Growth in your Fitness Business
25 Jun 2019
Contributed by Lukas
Emmett Williams is the President of Myzone. Prior to Myzone, Emmett built and owned a chain gyms as well as having owned and grown the internatio...
239 Using Your Brand and Data to Engage Prospects
18 Jun 2019
Contributed by Lukas
Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, ...
238 How Smart Technology is Transforming the Fitness Industry And Our Cities
11 Jun 2019
Contributed by Lukas
Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital tra...
237 Everything you need to know about Marketing, with Mark Schaefer
04 Jun 2019
Contributed by Lukas
Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blo...
236 Understanding Experience Design with Dave Flynt from Precor
30 May 2019
Contributed by Lukas
Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal ...
235 Winners and Warriors in Your Fitness Business
28 May 2019
Contributed by Lukas
Dori Nugent the Membership Director at Club La Maison Health and Fitness Club Dori is a 15 year fitness industry veteran, she started out as an instru...
234 How To Improve Member Engagement in Your Fitness Business
21 May 2019
Contributed by Lukas
Robert Barnes is the Country Manager - Asia Pacific for Higher Logic. He has held Chief Executive roles in Australia and New Zealand over a 20 year...
233 Data Privacy, Biometrics and Website Accessibility Updates for Club Operators with Helen Durkin from IHRSA
14 May 2019
Contributed by Lukas
The issue of privacy around the use of data has become increasingly prevalent over the past 12 months. We had the introduction of the GDPR in 2018 a...
232 Everything You Need to Know About Data Driven Marketing
07 May 2019
Contributed by Lukas
Gemma Anderson the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Ho...
231 Jeb Blount: OBJECTIONS How to become rejection proof
02 May 2019
Contributed by Lukas
Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follo...
230 Elias Scarr - Essential Actions for Onboarding New Members
30 Apr 2019
Contributed by Lukas
Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting...
229 In The Shoes of a Club Manager - BUMPER Edition
23 Apr 2019
Contributed by Lukas
In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitn...
228 Why Parkrun is so successful
16 Apr 2019
Contributed by Lukas
Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in Apri...
227 A 15 Minute Financial Health Check for Fitness Professionals
09 Apr 2019
Contributed by Lukas
Andrea Hovell the co-owner of Healthier Bookkeeping, an accounting business that caters specifically for the health and fitness industry. In this ...
226 Julie Creffield – How To Speak With Non-Gym Members
02 Apr 2019
Contributed by Lukas
Julie Creffield, founder of the plus size fitness movement, Too Fat to Run. For over 25 years Julie worked with organizations, such as the London ...
225 How to use data to shape the customer experience
26 Mar 2019
Contributed by Lukas
Steve Lesnard is an innovative marketing executive with 20+ years' experience leading high-profile business growth, global brand campaigns, revolution...
224 Kari Saitowitz – Behind the Scenes of Building a Fitness Brand
18 Mar 2019
Contributed by Lukas
Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marke...
223 Andrea Vahl The Latest Facebook Ad Changes
12 Mar 2019
Contributed by Lukas
Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ad...
221 Denise Lee Yohn - How to Create a Culture Led Brand
05 Mar 2019
Contributed by Lukas
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Sh...
222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business
01 Mar 2019
Contributed by Lukas
Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness man...
220 Trina Gray - The Best Advice Ever for Growing Your Fitness Business
25 Feb 2019
Contributed by Lukas
If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show ...
219 Special Report: World Health Organisation Global Action Plan on Physical Activity 2018–2030
19 Feb 2019
Contributed by Lukas
Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030. During the interview y...
218 - 7 ways to turn around sleeping members
18 Feb 2019
Contributed by Lukas
Eric Hinderberger is the Director - Business Development for First Credit Services. During the show, Eric shares 7 ways to turn around sleeping m...
217 Marketing Tips For Every Budget with Sara Kooperman
11 Feb 2019
Contributed by Lukas
Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-profes...
216 Erin Kelly - In the Shoes of a Chief Strategy Officer in the Fitness Industry
04 Feb 2019
Contributed by Lukas
Erin Kelly is the Chief Strategy Officer for Brick Bodies . With more than thirty years in the fitness industry Erins career began as a fitness traine...
215 Craig Weber Building Successful Teams That Perform When The Pressure Is On
23 Jan 2019
Contributed by Lukas
Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On ...
214 Jeffrey Gitomer Words of Wisdom
18 Jan 2019
Contributed by Lukas
Jeffrey Gitomer is the Author of 15 best-selling books including the Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red B...
213 Fool Proof Your Fitness Business with Travis Jones
12 Jan 2019
Contributed by Lukas
Travis Jones is the Founder and CEO of Result Based Training (RBT) Gyms and the co-founder (alongside his wife Liv Jones) of Think Tank, Attain Digita...
212 Ann Marie Barbour: Building an Engaged Group Fitness Community
07 Jan 2019
Contributed by Lukas
Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre "Unhitched" and SoulBody Power group fitness progra...
211 Inside Anytime Fitness, Connecting with Customers Using Technology
17 Dec 2018
Contributed by Lukas
Ryan Mesanz is the Chief Technology Officer of Anytime Fitness. Ryan leads a team that includes 60 developers, designers and infrastructure engineer...
210 Leveraging Technology in a Fitness Business
17 Dec 2018
Contributed by Lukas
This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit. Todays specia...
207 Everything You Need to Know About Virtual Group Fitness with Paul Bowman from Wexer
17 Dec 2018
Contributed by Lukas
Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness. His passion i...
209 A look inside InShape Health Clubs with CEO Francesca Schuler
14 Dec 2018
Contributed by Lukas
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to he...
208 Start Up Advice for Fitness Entrepreneurs
12 Dec 2018
Contributed by Lukas
Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Scien...
206 Onboarding a New Employee - Your Complete Guide to the First 90 Days
09 Dec 2018
Contributed by Lukas
Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employ...
205 How to Develop World Class Leaders in Your Business
05 Dec 2018
Contributed by Lukas
Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support ...
204 2019 Year Of the Wearable - Are You Ready?
03 Dec 2018
Contributed by Lukas
Mike Beeney is the Director of Myzone Asia Pacific, a wearable technology company who work with over 6,000 facilities across 65 countries. Mike ho...
203 Myth Busting: Customer Service Secrets
29 Nov 2018
Contributed by Lukas
Katie Bossie is the Senior Business Manager, Health & Fitness for Listen 360. She joined the Listen360 team in 2015 and oversees business developme...
202 Everything You Need to Know About Live Streaming Your Classes
19 Nov 2018
Contributed by Lukas
Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading flo...
201 Five Ways to Increase the Quality of Your Leads
16 Nov 2018
Contributed by Lukas
David Steel is the Chief Viral Officer of Sneeze It, a division of The Steel Method. In his role, he educates companies on how to attract prospects,...
200 Amanda Bond Conversational Selling on Facebook
01 Nov 2018
Contributed by Lukas
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a "Facebook advertising genius", Soc...
199 Key Insights from the 2018 Fitness Studio Operating and Financial Benchmarking Report
31 Oct 2018
Contributed by Lukas
Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedica...
197 Tax and Accounting Tips for Every Fitness Business
26 Oct 2018
Contributed by Lukas
Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud bas...
198 Five Key Strategies to Maximizing Club Profit with Small Group Training
26 Oct 2018
Contributed by Lukas
Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Tr...
196 Sculpting the Customer Experience at Planet Fitness with Brian Zehetner
19 Oct 2018
Contributed by Lukas
Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness indus...
195 3 Things You Must Do in Your Fitness Business
12 Oct 2018
Contributed by Lukas
Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business. This episode is perfe...
194 Leadership lessons from the Founder and CEO of TRX Randy Hetrick
10 Oct 2018
Contributed by Lukas
Randy Hetrick is Founder and CEO of TRX. Over the past three decades he has built a record number of unique accomplishments including: collegiate at...
193 How to Start Your Online Personal Training Business
03 Oct 2018
Contributed by Lukas
James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness prof...
192 The Rapid Growth of Home Mobile Personal Training with Josh York from GymGuyz
28 Sep 2018
Contributed by Lukas
Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception ...
191 How to Build Yourself as an Authentic Leader with Henna Inam
21 Sep 2018
Contributed by Lukas
Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organiz...
190 Running a Fitness Business with Frank Nash
16 Sep 2018
Contributed by Lukas
Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitne...
189 Inside the Red Room with the CEO of Barrys Bootcamp, Joey Gonzalez
08 Sep 2018
Contributed by Lukas
Joey Gonzalez is the CEO of Barry's Bootcamp. Barry's is known as the original cardio and strength interval workout that innovated group fitness and...
188 Rachel Cosgrove 3 Ways to Make More Money in your Fitness Business
31 Aug 2018
Contributed by Lukas
In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new mem...
187 Mike Arce How to Set Your Prices so your Prospects Don't Say No
24 Aug 2018
Contributed by Lukas
How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness...
186 Creating the Ultimate Group Fitness Business Model with Amy B Thompson
20 Aug 2018
Contributed by Lukas
The relationship between group fitness and member retention The effect virtual fitness has on the member experience Why its important to go back to b...
185 Travis Barnes Critical Systems for Fitness Business Success
08 Aug 2018
Contributed by Lukas
Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys....
184 The 5 Stages of Building a Legacy Fitness Business
05 Aug 2018
Contributed by Lukas
Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He open...
183 Super Charge Your Productivity with These Tips from Mark Fisher
27 Jul 2018
Contributed by Lukas
Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry's most eccentric gym, and Business for Unicorns, a company ...
182 Orange Theory Fitness: How to Recruit World Class Fitness Coaches
23 Jul 2018
Contributed by Lukas
Zack Bell is a wellness professional, coach, and educator. During this episode Zack shares: the Orange Theory approach to their coach recruitmen...
181 How to Develop a Social Media Strategy for Your Fitness Business
17 Jul 2018
Contributed by Lukas
Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop...
180 Ryan Holiday How to Turn Adversity into an Opportunity for Growth
11 Jul 2018
Contributed by Lukas
Ryan Holiday is the bestselling author of Trust Me, I'm Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about mark...
179 How Distributed Decision Making can Transform Your Fitness Business
22 Jun 2018
Contributed by Lukas
How to turn employees into stakeholders How distributed decision making can transform your fitness business How to measure performance in a business u...
177 How to Meet the Needs of Fitness Consumers with Brand President of Anytime Fitness, Stacy Anderson
20 Jun 2018
Contributed by Lukas
As Brand President for Anytime Fitness, Stacy Anderson steers the world's largest and fastest-growing fitness franchise, serving 3 million members...
178 Sean Cannell How to Start Your Own You Tube Channel
15 Jun 2018
Contributed by Lukas
Why should a fitness business be on You Tube? How to set up a You Tube channel? When loading a video what should we include in the decryption, tag...
176 Ben Coomber How to Become an Awesome Personal Trainer
13 Jun 2018
Contributed by Lukas
Topics discussed in this show: Essential skills that Personal Trainers need to succeed Tips on Time Management for PT's Advice about operating on mult...
175 Kristen Hadeed Lessons in Millenial Leadership
06 Jun 2018
Contributed by Lukas
Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves ev...
174 Erik Fisher 11 Apps All Fitness Professionals Should Know About
27 May 2018
Contributed by Lukas
In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time. Erik Fisher has been with Social Media Ex...
173 In The Trenches of MidTown Athletic Club Chicago with COO Jon Brady
20 May 2018
Contributed by Lukas
A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operati...
172 Incoming IHRSA Chair Jim Worthington Leading Industry Changes
18 May 2018
Contributed by Lukas
Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beg...
171 Ignite the Customer Experience in Your Fitness Business with Amanda Stevens
08 May 2018
Contributed by Lukas
In this weeks show: The difference between a customer and an advocate How we can help our team understand the importance of customer service How a cu...
170 Ten Steps to Creating a Membership Sales Promotion with Kari Bedgood
29 Apr 2018
Contributed by Lukas
Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for l...
169 Powerful and Profitable Digital Marketing with Alan Leach
26 Apr 2018
Contributed by Lukas
In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable ...
168 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 4 of 4
25 Apr 2018
Contributed by Lukas
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to creat...
167 A look inside 24 Hour Fitness with CEO Chris Roussos
24 Apr 2018
Contributed by Lukas
24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the...
166 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 3 of 4
16 Apr 2018
Contributed by Lukas
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to creat...
165 Michael Piercy: Impacting your Community to grow your fitness business and brand
16 Apr 2018
Contributed by Lukas
Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has ...
163 Social Media Polices for your Staff from Lawyer Scott McKenzie
06 Apr 2018
Contributed by Lukas
DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate...
164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4
05 Apr 2018
Contributed by Lukas
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to creat...
162 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 1 of 4
04 Apr 2018
Contributed by Lukas
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to creat...
161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience
01 Apr 2018
Contributed by Lukas
Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene whe...
160 Author Peter Docker helps you Find Your Why
16 Mar 2018
Contributed by Lukas
Peter Docker is the co-author of Find Your Why. He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden ...
159 Justin Tamsett Shares Strategies to Increase Your Prices
16 Mar 2018
Contributed by Lukas
What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness ...
158 THE BUMPER EDITION The Ad Strategist Amanda Bond Says Stop Wasting Money on Facebook Ads
11 Mar 2018
Contributed by Lukas
Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a "Facebook advertising genius", So...
157 Jan Spaticchia Culture Starts With The BIG Conversation
06 Mar 2018
Contributed by Lukas
Jan Spaticchia is the Chairman, CEO and co-founder of the énergie Group. With a widespread reputation for his entrepreneurial flair, leadership and v...
156 Career Tips For Gym Managers | In The Trenches
26 Feb 2018
Contributed by Lukas
Ed Delahenty is the Club General Manager of Goodlife Prahran Victoria. He started as a Membership Consultant, progressed to Sales Manager for Fitn...
155 Mike Michalowicz How to stick to your financial resolutions – Intensive 4 of 4
20 Feb 2018
Contributed by Lukas
Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what Busine...
154 Thomas Plummer Social Media Marketing for The Fitness Industry
15 Feb 2018
Contributed by Lukas
During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how ...