151. Inside Upflex: Ginger Dhaliwal on Solving for Space, Scale, and the Human Experience

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Recorded21 May 2025

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Handlerec:13774832

Show notes

Ginger Dhaliwal didn't plan to end up in coworking—or in tech at all. Her journey from social work to startup founder spans continents, industries, and a through-line of solving human-centered problems. As co-founder of Upflex, she's now at the intersection of workplace experience, real estate tech, and the flex ecosystem. In this episode, we cover: Ginger's global path from social impact to launching R&D labs, tech startups, and eventually, Upflex. The core challenges of aggregating coworking inventory—and why brokers and operators have been slow to adapt. Upflex's unique strategy: white-label partnerships with brokerages, airport lounge operators, and the U.S. government. How Ginger thinks AI will reduce booking friction, improve workspace recommendations, and drive industry-wide transformation. Why coworking is evolving from access-based models to experience-driven destinations—and what that means for operators. Ginger shares her vision of a future where space is dynamically allocated, demand is driven by intelligent systems, and coworking plays a key role in restoring human connection. Resources Mentioned in this Podcast: Ginger on LinkedIn Upflex website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

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