152. How CENTRL Office Turned a Leasing Problem into a Flex Powerhouse with Alex Hughes

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Recorded27 May 2025

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When a real estate problem turns into a business opportunity… and then scales across the West Coast. That's the CENTRL Office origin story. In this episode, we sit down with Alex Hughes, co-founder of CENTRL Office, to hear how a "no man's land" office building in Portland led to a full-on flex brand with locations in Oregon, Washington, and California. Alex shares how they've transitioned completely to true management agreements, the role of tenant experience, and why the "vibe" is more than just good coffee and nice design. We cover: How CENTRL Office grew out of a leasing challenge and scaled with a flexible model that works for landlords. Why they moved from leases to fully aligned management agreement, and what that actually looks like. The types of buildings and partnerships that set the stage for long-term success (spoiler: they're not looking for one-off deals). How enterprise demand is showing up in LA and why it's reshaping what "coworking" means. The challenge and opportunity of bringing hospitality-level service to landlord portfolios through flex operations. If you're working on creative deal structures, supporting landlords through flex, or just trying to figure out how to scale your vibe, this one's for you. Resources Mentioned in this Podcast: Alex on LinkedIn CENTRL Office website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

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