180. Luke Wills: Generating Leads with AI, Building Community, and Taking a Leap of Faith

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Recorded17 Feb 2026

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What happens when a passionate connector who's generated $2 million in new revenue decides to leave corporate life, launch his own consulting business, and move his family to Italy? This week, we sit down with Luke Wills for a conversation that spans AI-powered outbound sales, the importance of human connection, and a calling that's taking him across the Atlantic. Luke shares how he went from selling basketball tickets to becoming Lucid's outbound sales powerhouse—and why he's now teaching single and multi-location operators how to build grassroots, multi-channel outbound strategies that actually work. He breaks down his LinkedIn messaging sequences, explains why 25-40% of people accept his connection requests, and reveals how AI can handle the tedious prospecting work while keeping the human touch intact. We talk about: Why outbound sales is the next frontier for coworking operators ready to scale How to use LinkedIn automation without sounding like a robot (and why offering a free day office works better than free coworking Fridays) The AI tools Luke uses to get 30% reply rates on personalized outreach Why fixing your inbound process has to come before launching outbound campaigns How the coworking industry's collaborative culture makes it different from other sectors Luke's advice on implementing AI: start with your pain points, not the solution Why vulnerability and human connection will become even more valuable as AI rises If you're curious about building an outbound sales engine, want to understand how AI fits into real sales workflows, or just need a reminder that it's okay to be human in business—this episode is for you. Resources Mentioned in this Podcast: Luke Wills on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

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