Food Marketing Nerds Restaurant and CPG Marketing Podcast

Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle

02 Sep 2020

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Joining us on the show today, we've got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren't familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked Dry Cider. Lucinda has an incredible depth of expertise in CPG. She was VP of Marketing at Kelloggs, where she helped to build Raisin Bran into a powerhouse brand. She's also worked with a number of similar household names, before getting into consulting for, you guessed it, growing CPG brands. Lucinda has been putting her past experience to good use, from navigating the regulation heavy spirits industry to borrowing big brand principles and executing with start-up scrappiness. We're discussing a lot of the do's and don'ts when it comes breaking ground with an innovative product, and in this episode, you'll also learn: How to perform big brand consumer research on a start-up budget Why marketing to your product's buyers may be the wrong approach What to avoid when adding SKUs to your product line And plenty more... More Resources: Range: Why Generalists Triumph in a Specialized World by David Epstein Cask & Kettle on IG Cask & Kettle on FB

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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