Food Marketing Nerds Restaurant and CPG Marketing Podcast
Activity Overview
Episode publication activity over the past year
Episodes
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn
18 Nov 2020
Contributed by Lukas
On the show, we have David Czinn, co-founder and president of D'Vash. If you're not already familiar, D'Vash's makes a line of all-natural sweeteners ...
How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield
11 Nov 2020
Contributed by Lukas
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in th...
How to Stress-Test Your Brand Strategy with Michael Keplinger
04 Nov 2020
Contributed by Lukas
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you're not familiar with Michael's agency, you've c...
Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart
28 Oct 2020
Contributed by Lukas
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he's been on the podcast a h...
Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh
21 Oct 2020
Contributed by Lukas
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for tod...
Creating Change: Outmaneuvering the Titans of Industry, with Chloe's Fruit CEO, Michael Sloan
14 Oct 2020
Contributed by Lukas
On the podcast today, we have Michael Sloan, CEO of Chloe's Fruit. If you're not familiar with the company, you are seriously missing out. Chloe's mak...
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo
07 Oct 2020
Contributed by Lukas
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the ...
Performance Marketing Like the Pros with Margaret Fortner of Hydrant
30 Sep 2020
Contributed by Lukas
We're chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to con...
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade
23 Sep 2020
Contributed by Lukas
We're chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has alway...
The Do's and Don'ts of Social Video in 2020 with Matt Oesterle
17 Sep 2020
Contributed by Lukas
On the show today, we're jumping into some do's and don'ts of social media video. With how aggressively social platforms change and release new featur...
A Deep Dive into the World of Kombucha with Hannah Crum of KBI
09 Sep 2020
Contributed by Lukas
Today's episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations ar...
Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle
02 Sep 2020
Contributed by Lukas
Joining us on the show today, we've got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren't familiar, Cask & Kettle is a company that i...
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon
26 Aug 2020
Contributed by Lukas
If you're the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know t...
How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative
19 Aug 2020
Contributed by Lukas
Hey folks, thanks for tuning in. On the show today, we have Blue Bear's own Social Media Strategist, Emily Larsen. Emily has spent her career in socia...
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks
12 Aug 2020
Contributed by Lukas
On the show today, we're chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven't already seen Montucky...
How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources
05 Aug 2020
Contributed by Lukas
Today we're sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies...
Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills
29 Jul 2020
Contributed by Lukas
On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We're discussing some of the most important issues the industr...
How to Drive Repeat Customers with Digital Featuring Jim Lamancusa
22 Jul 2020
Contributed by Lukas
Howdy folks, today we're chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What start...
Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG
15 Jul 2020
Contributed by Lukas
On the show today, we're talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group th...
Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics
08 Jul 2020
Contributed by Lukas
In this episode, we're talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting w...
How to Compete Against Industry Giants with Shauna Martin
01 Jul 2020
Contributed by Lukas
Today we're sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnose...
How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang
24 Jun 2020
Contributed by Lukas
In this episode, we'll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went ...
Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud
17 Jun 2020
Contributed by Lukas
Today we're sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the in...
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel
10 Jun 2020
Contributed by Lukas
We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we're talking about how he and his co-founder Ari built Evo Hemp from the ground up, ma...
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm
03 Jun 2020
Contributed by Lukas
In this episode, we're chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while...
The Right Approach to Twitter Marketing: How Kum & Go Builds Clout
27 May 2020
Contributed by Lukas
Season 2 is in full swing and we are kicking things off strong! In today's episode, we're talking to Ariel Rubin, Director of Communications for con...
We're Back for Season 2!
21 May 2020
Contributed by Lukas
Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking ...
FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll
23 Aug 2017
Contributed by Lukas
We've got an awesome interview lined up for you today. I'm chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 3...
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer
10 Aug 2017
Contributed by Lukas
On the show today, we have Lauren Shafer of Michele's Granola, and we're talking all about social media, and how to find what works for your brand. M...
FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech
28 Jul 2017
Contributed by Lukas
Today we're chatting with Serafina Palandech of Hip Chick Farms. Serafina's company makes a line of extremely high quality organic chicken products, l...
FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart
13 Jul 2017
Contributed by Lukas
Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven't listened to that interview yet, we talke...
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler
29 Jun 2017
Contributed by Lukas
On the show, we've got Kate Weiler, co-founder of DrinkMaple- and we're talking about being the champion of your own new category. Kate's maple water ...
FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt
22 Jun 2017
Contributed by Lukas
We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra's Kitchen is a meal prep company out of Baltimore and they are sweep...
FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman
16 Jun 2017
Contributed by Lukas
On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you're not already familiar, Gallo is the largest produce...
FMN 042: Trends with Huge Growth Potential in Food & Bev w/ Eric Pierce
24 May 2017
Contributed by Lukas
We have Eric Pierce, Director of Business Insights for New Hope Network. If you've been following the podcast, we had Eric on the show back at episode...
FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton
17 May 2017
Contributed by Lukas
Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverag...
FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae
10 May 2017
Contributed by Lukas
Today we're talking with Koel Thomae, Founder of Noosa Yoghurt. I'm sure you've seen the Noosa brand in the thousands of stores they're in across the ...
FMN 039: How Organic Valley's Content Consistently Connects
05 May 2017
Contributed by Lukas
On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley ...
FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten
26 Apr 2017
Contributed by Lukas
It's episode number 38, and definitely one of my favorite interviews we've done, and I don't say that often. We have Brandon Rhoten on the show, who g...
FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn
20 Apr 2017
Contributed by Lukas
On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San D...
FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey
12 Apr 2017
Contributed by Lukas
On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you're not already familiar with the story behind Caveman, then you'...
FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara
05 Apr 2017
Contributed by Lukas
On the show today, we're talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that's flooded with ...
FMN 034: A Facebook Ad Strategy to Increase Your ROI
31 Mar 2017
Contributed by Lukas
This week's episode is a solo-cast - which means you're hanging out with yours truly. We're talking about smart Facebook ad strategies to grow your sa...
FMN 033: Marketing Tech You Should Know About with Andrew Borella
23 Mar 2017
Contributed by Lukas
We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation. Marketers barely have en...
FMN 032: Why a Great Product Isn't Enough with Pete Truby
15 Mar 2017
Contributed by Lukas
Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is ...
FMN 031: The American Food Revolution with Taylor West
08 Mar 2017
Contributed by Lukas
On the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry - before making the m...
FMN 030: Hone Your Brand Strategy with Fred Hart
01 Mar 2017
Contributed by Lukas
For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative insp...
FMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope
22 Feb 2017
Contributed by Lukas
On the podcast today, we've got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike's. At over 1,200 locations ...
FMN 028: The Smart Approach to Developing Food Products with Barr Hogen
15 Feb 2017
Contributed by Lukas
We're changing gears a little bit in today's episode, and I think you'll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulti...
FMN 027: From Local Startup to 4000 Stores with Matt D'Amour
09 Feb 2017
Contributed by Lukas
In this episode, we're chatting with Matt D'Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make...
FMN 026: Capitalizing on a New Era of Advertising with Richard Cran
01 Feb 2017
Contributed by Lukas
Today's episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We've got Richard Cran on the show who is...
FMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller
25 Jan 2017
Contributed by Lukas
On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ. Marie brings ...
FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford
19 Jan 2017
Contributed by Lukas
On the show today, we've got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chip...
FMN 023: How to Market Innovative Food Products with Jenny Burns
11 Jan 2017
Contributed by Lukas
On the show today, we've got Jenny Burns, Marketing Director of Dang Foods. If you're not already familiar with Dang Foods, I'm sure you've seen their...
FMN 022: Content Marketing that Drives ROI with Julie Feickert
04 Jan 2017
Contributed by Lukas
Is your content marketing moving product for your brand? If you're like most people, you probably have a blog, a social media presence, and little to ...
FMN 021: How to Thrive in a Competitive Market with Kim Bartley
21 Dec 2016
Contributed by Lukas
In today's episode, White Castle CMO, Kim Bartley, discusses how and why their iconic restaurants continue to thrive despite fierce competition in the...
FMN 020: Turning Customers and Employees into Brand Advocates with Pat Warner
14 Dec 2016
Contributed by Lukas
Today, we're talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have ...
FMN 019: 2017 Trends Shaping the Food and Beverage Industry with Eric Pierce
07 Dec 2016
Contributed by Lukas
On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We're talking 2017 trends that are affecting nat...
FMN 018: Cause Marketing Done Right with Amanda Sains
30 Nov 2016
Contributed by Lukas
Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between t...
FMN 016: Reinventing Food Brands to Attract New Customers with Juv Marchisio
16 Nov 2016
Contributed by Lukas
When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the ble...
FMN 015: Marketing Like an Olympic Sponsor with Steele Meisenger
09 Nov 2016
Contributed by Lukas
Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we're...
FMN 013: Grassroots Food Marketing Like a Boss with Hannah Kullberg
24 Oct 2016
Contributed by Lukas
I don't know about you but it feels like every other week, there's yet another food company being acquired by an industry beast for 10's and even 100'...
FMN 012: Reinventing an Entire Food Category with Will Burger
17 Oct 2016
Contributed by Lukas
Today we're talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as w...
FMN 011: Going Beyond Traditional Food Marketing with Will Schafer
07 Oct 2016
Contributed by Lukas
Is it possible to change the way people think about a food they've loved their entire lives? Today's guest will tell you that it isn't easy, but with ...
FMN 010: Challenging Food Industry Norms on a Startup Budget with Scott Jensen
30 Sep 2016
Contributed by Lukas
What does it really take to challenge the status quo in the CPG industry? Some might say time, or creativity, others might say strategy. Well today's ...
FMN 009: Bootstrapping a Food Startup to Explosive Growth with Lizzi Ackerman
23 Sep 2016
Contributed by Lukas
What's up guys, this is Alex Oesterle and thank you for tuning into episode 9 of Food Marketing Nerds. We've all heard stories of food startups that h...