How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

Audio

Description

In this episode, we'll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family's 1970's ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she's built a knack for brand storytelling in a way that resonates with customers and buyers alike. She's been putting those skills to work for Sweety, and in this episode, you'll hear: How a brand video landed Sweety a 1500 store PO from Walmart Why grocery store shelves and Instagram have a lot in common And what the most popular brands do that keeps customers coming back for more...And plenty more... Tiffany's Recommended Read: Shoe Dogs by Phil Knight Check out Sweety's website & Social: Sweety on Facebook Sweety on Instagram Sweety on Twitter

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Food Marketing Nerds Restaurant and CPG Marketing Podcast

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment