#04 - Why price and service aren't enough in logistics anymore

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Recorded15 Sep 2025

Publisheranchor.fm ↗

Handlerec:12816438

Show notes

Price and service still matter in freight forwarding, but they no longer win on their own.Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight. Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.They cover:How COVID flipped customer priorities toward transparency and techUsing AI and automation to scale without adding headcountLessons from Neolink’s first acquisition and culture-first growthHow roles in forwarding will change as AI takes over routine tasksFor anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.

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More from Forward Thinking - The Freight, Logistics &amp; Supply Chain Podcast

More from Forward Thinking - The Freight, Logistics & Supply Chain Podcast