Kirsten de Greling – Visman on Using AI Smartly in Your Job Search
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Why did Kirsten start building AI systems for job seekers?
Hey everyone, Dan here. Welcome to another episode of Forward Looking Leadership. Today I'm honored to be joined by Kirsten Visman. Kirsten is an international career strategist and job search coach, and we talk about how she's incorporating AI smartly into her work with clients. Kirsten, thanks so much for joining us on Forward Looking Leadership.
This is such a such a perfect lead into this. Thanks so much for joining us, Kirsten. On that note, how do you work with clients to use AI to amplify their unique voice to make them fully themselves, fully stand out, fully different, rather than making them this kind of generic mush average kind of a profile?
It it was actually an an emergency. I started Tapping into AI and using AI to amplify their voices when I actually noticed that all my applicants were using AI for their all my all my clients were using AI for their applications and They'd come to me with a CV that Chat GPT. had optimized or cover letters that another AI had had drafted and In that process, I got really frustrated because there were no flavors to it. There they had sapped out their voice, their souls, they sounded very generic. And in the meantime, they were so-called optimized. And I thought, this is not the way to use it. I want to make sure that. They use it without destroying their soul, without destroying their voice. And I want to help them.
use it effectively and for that to happen I needed to use AI. Better and smarter than they did. I'm not a tech person, so initially I was uh I definitely had my reservations around it and I actually needed to do a bit of my own mindset work. To overcome that hurdle? But the realization that the job search market was becoming more and more competitive and no longer straightforward, I thought it's it's time because what I see is like I see my clients sucked into time consuming, emotionally training, and a relentless job search. processes and You know them spending hours and hours of scrolling the job boards and tailoring their applications and Only not to hear anything back, to be ghosted, to be rejected and
You know. Be part of an endless Job search process where In the end the hiring business employer. decided to move on with someone else. And I just noticed my clients burning out before they even got to an interview stage. And I thought, this is not okay. They're so absorbed by this this job search experience. And if we are able to do this smarter, I can actually give them back their life. so that they have space to recharge, that they can be present with their families, that they can just do the things that that matter to them, that energize them without being permanently glued to their screens. Um to send in applications. So That changed everything about how I run my business, so With them in mind, I started building systems and I started
Building detailed prompts to service real opportunities like within minutes instead of hours. And those opportunities were fully fitted to each individual client, no matter what their expertise was. I I was rolling out um weekly market reports telling my clients where to focus their energy. based on their experience and expertise and We were handling the really like time consuming research work. By Ashley. You know, handing it out to AI, feeding it so much context about this one client. So that The research could be handled, the opportunities could be found without having to to spend hours themselves so that my clients could actually spend time on the networking conversations, on the relationship building and on.
The storytelling that actually gets them hired. We start with with something that I call own your story, and it's a foundational work. where we identify their the sweet spot between their strengths, their Um, what gives them energy, what is marketable, what can earn the you know, skills and talent that they that that are in need in the market. And with that as a foundation, I we use AI to do something that's really, really powerful and that's culture matching between between that story and that working identity that comes from that.
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Chapters
8 chapters
1
Why did Kirsten start building AI systems for job seekers?
0:05–7:55
2
How does the “Own Your Story” foundation shape a client’s career narrative?
7:55–16:15
3
What is the role of culture‑matching in Kirsten’s AI‑driven job search?
16:15–23:49
4
Why does Kirsten prefer Gemini’s live Google‑integrated search over static data?
23:49–30:33
5
How does the weekly market‑report strategy balance public and hidden job markets?
30:33–37:49
6
Why are human connection and networking still essential despite AI tools?
37:49–45:16
7
What lessons did Kirsten learn from her nine‑country career pivots?
45:16–52:12
8
Why do most senior career transitions happen before a role is posted?
52:12–59:50
Speakers
2 identifiedMore from Forward-Looking Leadership
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