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Chapter 1: How did David Grutman transform Miami's nightlife?
Trying to get people of influence to come to Miami. When they come to Miami, I wanted to control every aspect of their trip here to make sure it was the most perfect thing ever. And that meant taking people at that time to Wynwood before all the hoopoe was just starting to bubble and just a bunch of street artists and taking people to places or taking them on a...
lap around the Miami Bay right because when you go on a boat with somebody in Miami it kind of changes your outlook on Miami I just wanted to be that touching point for people when they came here to really make them love our city I love Miami I push Miami and now I'm so happy that so many people have discovered Miami that they know how great it is as well
So when you think about building relationships, and I imagine a lot of that is value adding to other people, how do you look at this balance of value adding versus value being added back to you?
I don't think you look at it that way. I think you have to look at it as just, I wanna add value, I wanna add value. And I thought about this the other day because questions come up a lot to me going, hey, at what point does it start to equal out? So it's not about equaling out. It's kind of like,
When you do charity work or when you do anything that you're doing something for somebody else, when you're just serving and you see the look on their face, when you do something great for them, for me, that's reward enough. If there's anything that comes out of it, great.
But it's selfishly, it's good for me when I add value to other people because it gets me excited that I've been able to do something good for others.
what do you find is a big value add to somebody that has everything that maybe they have fame, they have a lot of money. What is the value that you find is important to them?
Great question. Cause people are like, wow, these people must have whatever they want. And I think that's for you to kind of figure out for that person. Like what's one thing that you can add value to that just don't have access to, or they just don't know, or you think can enhance their life and they're not even think of it. I think one,
When you do stuff like that, when they're not even thinking of something and you say, listen, I got a great person for you to meet that they never thought about meeting and something great happens. Or let me show you this. Maybe you didn't even know about this. Something there added value. Or, hey, I'm looking at this deal. I think it's a deal that you should be part of.
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Chapter 2: What is David's philosophy on adding value to others?
I had this men's grooming line, but the what-ifs were loud. What if I can't figure out the tech? But I took the leap. One of the biggest reasons I was able to do so was Shopify. They made it possible for a guy with a product and a dream to actually build a real business online. 12 years later, I'm still on the platform.
Now running our skincare line and I believe Shopify is one of the greatest technology shifts for entrepreneurs in our lifetime. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the U.S. From brands you know and love like Aloe Yoga to founders just like me and our skincare brand.
They're packed with AI tools now that write your product descriptions, enhance your product photos,
create page headlines it's like having a whole team right there behind you when you're still a team of one and that iconic purple shop pay button it's the best converting checkout on the planet fewer abandoned carts more sales it's that simple plus shopify handles everything in one place inventory payments analytics shipping so you're not juggling 10 different platforms just to run your store it's time to turn those what-ifs into with shopify today
Sign up for your $1 per month trial at shopify.com slash founders story. Go to shopify.com slash founders story. That's shopify.com slash founders story. This reminds me of my wife. She's crazy about the details, stuff that I never see. She'd be like, you didn't see that? I'm like, I never even noticed that thing, right?
She's always thinking about what people will be thinking about that specific detail. Did you always have this trait that you're saying, or was this something that you built over time?
So I'm definitely hyper-focused on the details, but you have to focus on the things that you know that people are missing, which is light bulbs out. Is there trash on the floor? But also knowing the way that service goes in restaurants, you have to look for the empty glasses. You have to look to see if the menu is being placed on the plate because that means they're not getting service.
You have to see, is the table dirty? How many plates are actually on the table at one time? It's the server doing a journey for them, not just order firing everything at once. And I think... Those are the details that you have to train your brain on because that's your business. So if that's your business, you have to look for all the pinch points along the way.
And if there's anything that's being missed, it's not about, of course, people are going to get great service, but you always want it to be better and better. And if you could see what they're missing and why they're missing it, is it their eyes? Is it them not caring? How do you get them to really focus on that table? Do they have too many tables?
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Chapter 3: How does attention to detail impact hospitality excellence?
So for them not to try to take advantage of that, if they have a great idea, they now have the ability to be entrepreneurial earlier than us. And I don't see anything wrong with that.
What scares you? And the reason why I say that is I think people see social media. They see you hanging out with all these incredible people. It seems like you have the best life. Is there anything that wakes you up at night and you're just like, wow?
I wake up hoping not to see red with the nightly sales report the next day, right? That's what is always the scariest thing. There's so many different things that could affect your business, especially in the hospitality business. From a new place opening to the weather being rainy outside, a special event that happened to be in the city that you never saw coming.
You always just want to keep fighting, fighting, pushing, pushing.
Did you ever have a moment in your whole journey where you just said, you know what? I'm just going to go get a job. Screw all this. I'm going to go back to working.
It would be so nice to go get a job and let somebody else just worry about the fight and just worry about everything else. But I'm not built for that. I'm built to be a leader. I'm built to grow businesses and I'm built to build brands.
just business in general. What are some of the ideas that you have for the future?
So, you know, investing in a lot of these different startups and consumer brand goods and stuff like that has been really rewarding for me. I'm looking at my brands that I have here that, you know, that I can grow outside. We're looking to outside America now. Big focus is growing my brands outside and not just Miami and not just America.
I imagine partnerships can be incredible, but they could also go negative. Yeah, sure. What do you look at when you talk to someone and you're like, I think this is the right partner?
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Chapter 4: What role does social media play in modern hospitality?
I had the college course. Let me go and give a book for it.
What do you hope that people take away from this book?
I hope they take away that I'm no different than they are. I started off as a bartender at a restaurant in the Aventura Mall. So if I could do it, they could definitely do it.
I was talking earlier that I almost moved to Aventura. And sadly, I moved to Orlando. When I went to Aventura, I was very depressed that I didn't move there.
I'm sure you got to hang out with Mickey and you got to eat a lot of chain food restaurants, which was great. I love chain restaurants. So for me, it's the greatest.
How have you seen Miami change? Because it seems like Miami is the hottest city right now. I imagine, and I remember back to like 2008, It was like, I saw a home, not even kidding on South beach. There was a home for sale for a hundred thousand dollars cash in 2000. I think it was like 2009, 2010 during the crash.
Yeah, that's when like my hair, the person that was cutting my hair had four contracts for pre-construction of condos. It was crazy back then. You know, Miami is definitely a real estate juggernaut right now, but it's also such a great city.
You have everybody from all walks of life, but it's definitely had a migration from some of the greatest founders and kings of, titans of business ever to be here now.
So I wrote a book myself about, about the unlimited possibilities of breaking through barriers. What was a time in your life that was a barrier that you could consider to be an unlimited possibility? Something that you never thought you could break through, but you did.
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