The Billion-Dollar Energy Drink No One Saw Coming | Ep. 446 with Scott Frohman Founder and CEO of Odyssey Functional Energy
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How did Scott’s Wall Street burnout lead him to search for a healthier energy solution?
Justin Bieber, here my spokesman. Yes, why?
This is Scott Froman. He started with a drink nobody understood. Today Odyssey is the number one natural energy brand in America, stocked in 17,000 doors and fueling the offices of SpaceX and Citadel.
I built this whole thing with no marketing, no social media, zero. This whole thing happened because I focused on building a
What did building Odyssey cost you?
One thing you didn't cost me was my
So Scott, you were a burnt out Wall Street guy. What did that world do to you?
Look, you know, I I spent a lot of years on Wall Street and I was, you know, coffees, moved to Florida, got into Cuban coffees that I really like. And you know, I was always kinda like wiring out and then, you know, energy drinks, you know, came about and I got really into oh, okay, here here's another thing to stimulate myself in the afternoon. Got a bunch of, you know, energy drinks and you know things like that. But it it really it moved me to kind of like say, okay, this existence that I have going on here, I didn't feel like it was going to get me to where I and how I wanted to live long term. So I said, I I think I gotta make some changes and change it up a little
From what I read, you wanted energy without the crash. You were you were testing with putting mushrooms in, but it tasted terrible.
Yeah, so as as the evolution kind of developed in my life, I started getting very entrepreneurial. I got I started to look at doing, you know, other things outside of Wall Street and I got involved in in products. You know, I got really into products. Like I my my background is I got into health and fitness and Pilates and I got sciatica and you know, and all of a sudden the Pilates helped me and I started getting into doing triathlons. And so I got into using these kind of functions. Functional mushrooms, you know, gonna utilizing like wines made for focus and clarity and cordyceps that were really good for endurance and GoTo Max. And I started adding them to my coffee in the morning and I said, Wow, I really like how I was showing up.
I was showing up, I had this clarity, I felt that I was, you know, the way I was managing with people, my creativity. I I didn't feel like I needed that extra cup of coffee for that extra caffeine as I went, I felt I had this longer lasting energy and I just felt that this better existence. So you know that was what was going on as to how I got into these, you know, functional mushrooms in the first place.
So you went from vaping to C B D to now mushrooms. Would you say that you're chasing trends, or do you see things before everyone else?
You look the vaping, I I just looked at it like it was a better alternative than smoking cigarettes. And then, you know, I was like I thought like I looked at it like and and now I'm not gonna go through the debate whether it is or it isn't. Okay, but I really think that, you know, and I saw a trend of getting from, you know, because I was into vape early before there's even vape stores. And I saw the trend of like getting into those little eliquid bottles because it was originally it was, you know, rechargeables. And electronic cigarettes and moved to these little bottles. And then the bottles turned into the premium bottles. And I got into that. I ended up owning vape stores. I went public with my deal.
I had worldwide distribution selling vape premium e-liquid bottles and stuff like that. And that was really cool.
What sparked Scott’s interest in functional mushrooms and how did they change his routine?
And I built that and sold that. And what happened was when I sold that, I had to non-compete, so I couldn't do anything with nicotine. But I I liked the whole thing movement of what was happening with Canvas. I really liked the whole thing with C B D. Cause I looked at C B D was like, wow, this can really help people with anxiety and like, you know, inflammation and you know, sleep and you know, just better existence. And I and I liked C B D without the THC because, you know, I thought that this would be good for a lot of people. So I got the C B D and I don't that relatively fast because I had all that distribution from vape, smoke, and head shop.
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Chapters
5 chapters
1
How did Scott’s Wall Street burnout lead him to search for a healthier energy solution?
0:00–3:27
2
What sparked Scott’s interest in functional mushrooms and how did they change his routine?
3:27–11:01
3
How did Scott transition from vaping to building a successful CBD business?
11:01–24:36
4
What lessons did Scott learn from exiting his CBD company and how did they shape Odyssey?
24:36–38:14
5
Why did Odyssey pivot from mushroom coffee to functional energy drinks?
38:14–47:57
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