Founder's Story
Unbranded to Unforgettable: How Korosh Farazad Reinvents Hospitality | Ep 210 with Korosh Farazad Founder of Farazad Advisory
02 May 2025
Full Episode
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Hey everyone, welcome back to Founders Story. Today we have Karosh Farizad, the Managing Director of Farizad Advisory. And we're going to talk through all things real estate, hospitality, investments. I know you're in Europe, North America, Asia Pacific. You are a veteran in structure, financing, engineering, technology. challenging structures within real estate transactions.
We're going to go into all these things. I'm very interested to hear the state of how everything is. I know you recently moved to Switzerland. We can talk through that too. But first though, I'd love to understand what was the spark around your obsession with hospitality and real estate? And was it a specific moment that influenced you?
That's actually a very good question. I've always been involved. I've always had a passion for real estate, but I've always had even more of a passion for hospitality. Seeing different hotels, I mean, I travel a lot, but prior to getting engaged with the hospitality arena and on the real estate side, I just had this passion that...
Putting real estate and hospitality into one sentence just sparked my attention. One of the elements was there's a lot of work that goes behind the scenes to create a value of a hotel. And that's really what that drove me into getting involved in the business and more specifically investing. Being in the hospitality industry, you have to be hospitable, so to speak.
So that was also another drive because I'm a people's person, or at least I think I'm a people's person. And it carried weight for me to explore the idea and tap into it. And I tapped into it about almost two decades ago.
Hey, well, that's nice. If you're into hospitality, you can travel around the world and going to all these amazing hotels is really, you know, information you need. So you're kind of working and having fun at the same time when it comes to hotels and hospitality. When you look at what you want to invest in. Are there certain things that you're looking for?
Yes, 100%. First of all, we look for opportunities that are value-add and upside. We don't look for core assets. And what that means in plain, simple English is any hotel that is just brand new and is already stabilized, it's not for us. We look for hotels that don't have a brand on it, like your Marriott's, your Accor's, your Hilton's, so on and so forth.
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