PwC plans overhaul of consulting business

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FT News Briefing 12 min 5 speakers 8 chapters transcribed 2 months ago
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What updates are there on the US Navy's blockade of the Strait of Hormuz?

Sonja Hutson 0:02
Good morning from the Financial Times. Today is Wednesday, April 15th, and this is your FT News Briefing. A big four firm wants to shake up its global structure and insurers are turning to catastrophe bonds to cover AI data centers. But first, an update on the Strait of Hormuz. I'm Sonia Hudson, and here's the news you need to start your day.
Sonja Hutson 0:38
The U.S. naval blockade of the Strait of Hormuz is entering its third day, and many ships are altering course. But tracking data shows that some vessels have made it through the critical waterway, including one sanctioned Shadow Fleet tanker carrying cargo from an Iranian port. But any ships that crossed through seemed to have either turned around or stalled right outside the street, which is where the U.S. Navy is enforcing its blockade.

How is PwC planning to overhaul its global consulting business?

Sonja Hutson 1:06
The U.S. military said no ships had passed through in the first day of the blockade. Oil prices actually fell yesterday. Brent dropped just under $95 a barrel. That's because investors are hopeful that the U.S. and Iran will resume peace talks before their ceasefire expires next week. President Donald Trump yesterday said negotiations could pick back up in Pakistan in the next two days. Meanwhile, the International Monetary Fund is warning that if oil prices stay high, global growth could slow to its weakest pace since the COVID pandemic.
Sonja Hutson 1:49
PwC is planning to overhaul its global consulting business. The big four firm wants to eliminate the sometimes fragmented way its national firms work together.

What challenges does PwC face in changing its consulting structure?

Sonja Hutson 2:01
People familiar with the plan say this is more urgent now that artificial intelligence threatens to disrupt the industry. I'm joined by the FT's U.S. accounting editor, Stephen Foley. He broke this story. Hey, Stephen.
Stephen Foley 2:13
Good morning.
Sonja Hutson 2:15
So how is PwC set up now and why does its leadership want to change that?
Stephen Foley 2:20
Well, like the other big four accounting firms, it's set up as a kind of federation. It's almost like the United Nations. You have all of these locally owned partnerships that all just agree to work together under the PwC umbrella.

How does PwC's consulting model compare to its rivals?

Stephen Foley 2:35
The central organization under the chairman, Mohamed Kande, doesn't have the kind of power that a corporate CEO might have. And it's a historical artifact, frankly, of the fact that the accounting business is is regulated on a very local basis. Every country has different accounting regulations. But of course, now these big four firms do much, much more than traditional tax and audit work. They have very, very large, multi-billion dollar consulting businesses. And that, in many people's minds, causes some disjointedness in the way they're able to provide services to clients across the world. And they're looking to try and integrate things to make it easier.
Sonja Hutson 3:14
And how does PwC compare with its rivals in this regard?
Stephen Foley 3:19
Well, all the firms have been taking strides to try and knit their organizations together to better compete with the globally integrated consulting firms.

What changes is PwC pursuing to standardize its consulting services?

Stephen Foley 3:28
Deloitte has merged many, many, many of its local member firms into big organizations. EY has a very strong central leadership that can impose standards across the globe. And PwC is looking for as much of a piece of that as they can.
Sonja Hutson 3:45
Yeah. So what are the changes that PwC is pursuing?
Stephen Foley 3:49
Now, it's not actually as radical as some of the options out there that some of those other firms that I mentioned have done. But what it is trying to do is to try and standardize the product offering across the consulting landscape. So making sure that the same services are provided in the same way to clients wherever they are in the globe.
Sonja Hutson 4:08
And how is the backdrop of this rise in artificial intelligence playing into the drive to make these changes?
Stephen Foley 4:16
There's lots of concern about how AI is going to change the jobs across the consulting landscape, about how it's going to interact with clients.

How is artificial intelligence influencing PwC's restructuring?

Stephen Foley 4:26
So there are lots of organizations who are reorganizing right now in order to better deliver AI. And the hope that PwC has here is that some of their AI products that have been developed in the U.S. and other places can be rolled out globally much more seamlessly under this new structure.

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