Future Proof

How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach

03 Dec 2025

Contributed by Lukas

Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping how brands connect with audiences worldwide. In this episode o...

Humanising innovation: customer-centric transformation at Zurich Insurance

27 Nov 2025

Contributed by Lukas

Join Dr. Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, to explore how the company is redefining ...

The Power of In-Scene Media in Modern Advertising with Cory Treffiletti

19 Nov 2025

Contributed by Lukas

In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the a...

How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025

17 Nov 2025

Contributed by Lukas

Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwaveri...

The Future of Spending: Inside Visa’s Consumer Intelligence

12 Nov 2025

Contributed by Lukas

Join host Rachelle Minnis, Chief Media Solutions Officer at Kantar, as she welcomes Michael Nevski, Director of Global Insights at Visa, for a deep di...

Unlocking the Power of Out-of-Home Advertising with Dan Levi

05 Nov 2025

Contributed by Lukas

As audiences increasingly turn to ad-free streaming and marketers grapple with a fragmented media landscape, OOH stands out as a channel where consume...

TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero

27 Oct 2025

Contributed by Lukas

Kantar’s Media Reactions 2025 study revealed TikTok’s enduring appeal to consumers as a global advertising platform. Five years aft...

How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers

22 Oct 2025

Contributed by Lukas

In this episode, Dr. Nicki Morley speaks with Dr. Caroline Withers, Head of R&D Consumer Sensory Science at Carlsberg Britvic, to explore how...

How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng

15 Oct 2025

Contributed by Lukas

In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Dunc...

Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori

08 Oct 2025

Contributed by Lukas

In this episode, Jane Ostler speaks with Claudia Calori, Vice President of Global Marketing for Personal Health at Philips, about the shifting paradig...

Meta: How AI is transforming advertising with Derya Matras

01 Oct 2025

Contributed by Lukas

Advertising across the Meta portfolio is changing thanks to AI. In this edition of Future Proof, Jane Ostler, EVP, Global Solutions Marketing and Thou...

From Pause to Play: Mapping Amazon Ads Canvas with Chris Mullins

24 Sep 2025

Contributed by Lukas

Kantar’s Media Reactions 2025 study found that consumers rank Amazon the #1 global media brand for ad preference. In fact, Amazon, Twitch, and Prime...

Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day

17 Sep 2025

Contributed by Lukas

With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human ...

How does Reckitt harness AI to drive transformation?

10 Sep 2025

Contributed by Lukas

In this episode, Jane Ostler interviews Bastien Parizot, SVP of IT and Digital Marketing and Transformation at Reckitt. They discuss the transformativ...

From Rides to Reach: Mobility Media Unlocked with Matt Trandall

05 Aug 2025

Contributed by Lukas

Mobility media is turning everyday rides into powerful brand moments—blending digital precision with real-world presence to deliver contextual, loca...

Signals of Impact: Rethinking Creative, Measurement, and Gen Z with Crystal Worthem and Sapphire Yi-Dyer

30 Jul 2025

Contributed by Lukas

With almost 70% of global advertising dollars now being spent on digital channels, maximizing marketing impact in digital environments is critical –...

Innovating with creative consistency: Diageo’s design discipline for lasting brand impact

23 Jul 2025

Contributed by Lukas

What does it take to build a brand that stays fresh without losing its identity? In this episode, Dr Nicki Morley, Global Innovation Lead at Kant...

Why being Daring with Dairy matters to Arla

16 Jul 2025

Contributed by Lukas

In this episode, Natalie Botha, Global Creative and Comms Lead at Arla, talks about her role in supporting marketers to be creative and how it plays a...

The Future of Advertising in a Retail-Driven AI World

09 Jul 2025

Contributed by Lukas

From the rise of agentic AI and retail media networks to the evolving role of conversational commerce, the retail ecosystem has transformed in the las...

From launch to impact: insights for innovation success

02 Jul 2025

Contributed by Lukas

In this episode, Nicki Morley, Global Innovation Lead at Kantar speaks with Deirdre van Zyl, Head of Innovation Planning – Africa and Salome Njomo –...

Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC

18 Jun 2025

Contributed by Lukas

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, V...

Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev

04 Jun 2025

Contributed by Lukas

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Ch...

Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services

21 May 2025

Contributed by Lukas

For the 20th anniversary edition of BrandZ’s global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketi...

Navigating Consumer Trust in Advertising

07 May 2025

Contributed by Lukas

In this episode of Kantar’s Future Proof Podcast, Nicole Jones speaks with Jesse Waldele from the Wall Street Journal about the evolving landscape o...

The Power of Meaningful Difference in Marketing

23 Apr 2025

Contributed by Lukas

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D’Amor...

Paws and Effect: Marketing Strategies in the Canine World

09 Apr 2025

Contributed by Lukas

In this episode Jane Ostler talks to Nick Daniel, former CMO of Dogs Trust and Director of Flying Foxes Consultancy, to explore the unique challenges ...

The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky

19 Mar 2025

Contributed by Lukas

Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative St...

From FOMO to Function: How Should Marketers Leverage GenAI?

05 Mar 2025

Contributed by Lukas

GenAI dominates marketing conversations, but how does it connect to capability building and the evolving role of marketers? While excitement around Ge...

How can marketers get the most out of their digital campaigns?

18 Feb 2025

Contributed by Lukas

In today’s episode, we’re exploring the marketing opportunities advertisers have in audio forward environments. Audio is present in nearly every m...

Future Proof: Why marketers need to evolve their approach to Brand Performance

13 Feb 2025

Contributed by Lukas

Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses th...

How the Streaming Experience is Evolving for Viewers and Marketers

04 Feb 2025

Contributed by Lukas

TV and video streaming are two of the most effective ways to reach audiences and predispose more people. According to Kantar Media Reactions, consumer...

What are Kantar’s key Marketing Trends for 2025?

31 Jan 2025

Contributed by Lukas

In this episode of Future Proof, Jane Ostler talks with fellow Kantar experts Duncan Southgate and Gonca Bubani to discuss their latest report, Market...

This Year Next Year: What’s going on in Advertising and Media?

15 Jan 2025

Contributed by Lukas

The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This evolutio...

Brand Strategy Unpacked: Unearthing the essence of Eurovision

23 Dec 2024

Contributed by Lukas

Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is ...

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

16 Dec 2024

Contributed by Lukas

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose ...

The secrets behind innovative strategies and partnerships at Iceland

12 Dec 2024

Contributed by Lukas

In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews Oliver Gilding, He...

Unlocking Innovation: Insights from Unilever’s Philippa Tilley

06 Dec 2024

Contributed by Lukas

In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley, the Global Head of Rad...

Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

02 Dec 2024

Contributed by Lukas

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose ...

TikTok Shop: Revolutionising e-commerce with live shopping and innovation

27 Nov 2024

Contributed by Lukas

In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of TikTok Shop int...

Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin

21 Nov 2024

Contributed by Lukas

How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with Mustafa Shamseldin, the Category...

The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

14 Nov 2024

Contributed by Lukas

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI ...

The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

13 Nov 2024

Contributed by Lukas

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind bui...

The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

12 Nov 2024

Contributed by Lukas

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Hallow...

Talkmobile: How a ruthlessly simple customer experience delivered market leading growth

06 Nov 2024

Contributed by Lukas

Can you provide great customer experience and the lowest prices? Of course! But how? Join Peter Aitken, Head of Customer Strategy at Kantar, as he sit...

Creative strategies for Magnum with Denise Van Strien and Camilla Facin

31 Oct 2024

Contributed by Lukas

In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us as we chat with Denis...

Navigating the future of digital advertising with Meta's Richard Lloyd

24 Oct 2024

Contributed by Lukas

In this episode of Future Proof, recorded at Cannes Lions week, Jane Ostler, Global EVP Thought Leadership at Kantar, sits down with Richard Lloyd, Me...

HSBC UK: Banking on bold authentic marketing for success

09 Oct 2024

Contributed by Lukas

In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall, Head of Brand for HSB...

Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton

26 Sep 2024

Contributed by Lukas

Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future P...

Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds

20 Sep 2024

Contributed by Lukas

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of Future Proof, we delve into the world of Kit...

Decoding IKEA’s marketing success

02 Sep 2024

Contributed by Lukas

Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof,...

How can CMOs build a more trusted media landscape?

20 Aug 2024

Contributed by Lukas

Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at Dow Jones. They discussed...

From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

06 Aug 2024

Contributed by Lukas

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawk...

How to harness Generative AI for creative effectiveness?

30 Jul 2024

Contributed by Lukas

In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to ex...

How should brands Find New Space?

25 Jul 2024

Contributed by Lukas

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand ...

Why do brands need to Be More Present?

24 Jul 2024

Contributed by Lukas

Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimi...

Why do brands need to Predispose More People?

23 Jul 2024

Contributed by Lukas

Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More Peo...

Why do brands need to Be Meaningfully Different to More People to drive growth?

22 Jul 2024

Contributed by Lukas

In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, es...

AI 2030: Provoking insights for smarter and more efficient outcomes

15 Jul 2024

Contributed by Lukas

Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance e...

Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth

10 Jul 2024

Contributed by Lukas

Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next ...

What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP

05 Jul 2024

Contributed by Lukas

In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing a...

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev

14 Jun 2024

Contributed by Lukas

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Ma...

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys

14 Jun 2024

Contributed by Lukas

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Of...

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G

14 Jun 2024

Contributed by Lukas

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights a...

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo

14 Jun 2024

Contributed by Lukas

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and Ma...

How Reckitt uses attention to elevate their campaigns from playback to payback

04 Jun 2024

Contributed by Lukas

In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Rec...

How Guinness (nitro)surged their innovation

16 May 2024

Contributed by Lukas

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand ...

The secrets behind winning products with Product of the Year

18 Apr 2024

Contributed by Lukas

In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the ...

Connected Innovation: How to innovate differently

04 Apr 2024

Contributed by Lukas

Tune in to the inside story of our Connected Innovation report as Dr. Nicki Morley delves into the world of innovation with a panel of Kantar experts....

How viral humour boosted one of Nordics’ leading travel brands

20 Mar 2024

Contributed by Lukas

Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth ra...

Brand Strategy Unpacked: Cracking the Cadbury Code

27 Feb 2024

Contributed by Lukas

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay ...

Content production in 2024 and beyond

22 Feb 2024

Contributed by Lukas

As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the changes for broadcasters in 2024, Louise Ainsworth, CE...

Crispy is the key to creative effectiveness at KFC

15 Feb 2024

Contributed by Lukas

KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and in this episode of Future Proof KFC France CMO Pierr...

Behavioural science in practice: Unlocking the magic

31 Jan 2024

Contributed by Lukas

Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, how to use behavioural science to unlock c...

Learning from TikTok’s growth story

17 Jan 2024

Contributed by Lukas

How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing Science at Tik Tok, explains to Kantar’s Jane Ostl...

How better creative boosts business

21 Dec 2023

Contributed by Lukas

Discover how creativity is a business superpower, as evidenced by the findings of Creativity is Business. This unique French research programme backed...

Reimagining fragrances: Breaking the rules with Felix Frowein

30 Nov 2023

Contributed by Lukas

What if innovation's true essence lies in shattering conventions? In this captivating episode, Dr. Nicki Morley, Head of Behavioural Science and Innov...

Bloom & Wild’s Story of Gifting Innovation

15 Nov 2023

Contributed by Lukas

In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief Customer Officer of Bloom & Wild, a leading Dire...

Revolutionising marketing with Kantar's AI-Powered insights

02 Nov 2023

Contributed by Lukas

Can AI pave the way for a new era in consumer understanding? In this episode, Jane Ostler sits down with Kantar experts, Ted Prince, Chief Product Off...

Future Proof: Does digital advertising earn its keep?

11 Oct 2023

Contributed by Lukas

Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in ...

Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank

02 Oct 2023

Contributed by Lukas

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Ravi Santhanam, CMO, Head - Corpor...

39. How behavioural science can drive commercial innovation

27 Sep 2023

Contributed by Lukas

Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy,  the opportunities and issues surrounding Behavioural Science. ...

Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA

25 Sep 2023

Contributed by Lukas

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stuart Spencer, Group Chief Market...

Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola

21 Sep 2023

Contributed by Lukas

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marke...

Insights from Brand Builder Series – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz

15 Sep 2023

Contributed by Lukas

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Martin Renaud, Exec VP, Global CMO...

Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal

29 Aug 2023

Contributed by Lukas

As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Asmita Dubey, Chief Digital & Marke...

38. Machines scoring Machines: Exploring AI-Generated creative in advertising

03 Aug 2023

Contributed by Lukas

What happens when machines score the output of their fellow machines? Join our host, Jane Ostler, as she interviews Ecem Erdem, Global Manager for Cre...

37. Reinventing Baileys for a new generation

12 Jul 2023

Contributed by Lukas

Baileys has been on an innovation journey, using Limited Time Offers and special flavours to put the Diageo brand back on track.  In this episode of ...

36. How does using facial coding in ad testing help create better ads?

31 May 2023

Contributed by Lukas

Using Facial coding with ad testing is how we measure emotional engagement people experience when watching ads. In this episode of Future Proof, Jane ...

35. Is your imagination fuelling growth?

15 May 2023

Contributed by Lukas

Today’s successful businesses need teams that are constantly coming up with ideas, good and bad, because great ideas fuel growth. In this episode o...

34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19

28 Apr 2023

Contributed by Lukas

How do you use emotions effectively in advertising? In this episode, we dive into the power of humour in advertising with a special focus on the cinem...

33. How to innovate differently in a crowded market

05 Apr 2023

Contributed by Lukas

Innovation is tough in any market but in the food and drink sectors the competition is harsh and there is a lot to be learnt for all innovators about ...

32. How venture hubs drive innovation and benefit business?

22 Mar 2023

Contributed by Lukas

In the latest episode of Kantar’s Future Proof podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, sits do...

31. Future Proof: The power of innovation in driving brand growth.

09 Mar 2023

Contributed by Lukas

Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in driving...

30. How can CMOs prepare for success in 2023?

02 Mar 2023

Contributed by Lukas

2023 will be challenging as marketers navigate tough economic conditions, but it also presents a world of new opportunities. In this episode of Future...

29. What does media look like in 2023?

22 Feb 2023

Contributed by Lukas

What does 2023 hold for media adspend? Jane Ostler talks to GroupM’s new guru of market prediction, Kate Scott-Dawkins, to get her views on where th...

28. Can being creative drive profitability?

07 Feb 2023

Contributed by Lukas

We all know that great ads win awards but do they drive bottom line for the business that pays for them? In this episode of Future Proof, Jane Ostler ...

27. Why representation matters to brands

02 Feb 2023

Contributed by Lukas

Jerry Daykin explains why inclusive marketing is, simply, better marketing. Jerry Daykin, Head of Global Media at Beam Suntory and WFA Diversity Ambas...

26. How should the worlds of culture, technology and policy interact?

18 Jan 2023

Contributed by Lukas

Ed Vaizey has been part of the UK’s cultural leadership for more than a decade, as a UK Government Minister, a member of the House of Lords, a direc...

25. How can brands better understand and improve the menopause experience?

15 Dec 2022

Contributed by Lukas

Menopause is an increasingly hot topic as brands, politicians, celebrities, and influencers are driving the conversation to the top of the agenda. We ...

24. Why does brand safety on Twitter matter to CMOs?

01 Dec 2022

Contributed by Lukas

With prominent ad agencies advising their clients to pause advertising on Twitter, we talk with Nick Primola, Group EVP of the Association of National...