FutureCraft GTM
Episodes
Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)
18 Dec 2025
Contributed by Lukas
Why Customer Success Can't Be Automated (And What AI Can Actually Do) In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden...
Why AI Rollouts Failed in 2025, And What's Actually Working in Go-to-Market
13 Nov 2025
Contributed by Lukas
Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, th...
Boring Problems, Big Wins, Community‑Driven AI Adoption
06 Nov 2025
Contributed by Lukas
Boring Problems, Big Wins, Community‑Driven AI Adoption AI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Mile...
From Funnels to Playgrounds: Atlassian's Ashley Faus on Human-Centered Marketing in the AI Era
30 Oct 2025
Contributed by Lukas
What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely brok...
Acceptable Mistakes & Ruthless Prioritization: How Top PMMs Are Winning in AI GTM
14 Aug 2025
Contributed by Lukas
Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in a...
On AI: Replacing Recruiters, Scaling Agents, and Getting Out of the Pilot Phase
07 Aug 2025
Contributed by Lukas
We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why mos...
The AI Adoption Plateau: Why Change Management Still Rules Everything
31 Jul 2025
Contributed by Lukas
In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state...
AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
24 Jul 2025
Contributed by Lukas
Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-f...
No More Slop: AI That Actually Works for GTM
17 Jul 2025
Contributed by Lukas
In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through...
Inside the AI Agent Workflow: What n8n Makes Possible for Non-Technical Builders with Chase Hannegan
10 Jul 2025
Contributed by Lukas
What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s gues...
Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
03 Jul 2025
Contributed by Lukas
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to p...
Pressure Tested: Paradox Leadership and AI Execution
26 Jun 2025
Contributed by Lukas
In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, ...
GTM 2.0: Coach K on Winning with AI-Driven Strategy
19 Jun 2025
Contributed by Lukas
This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assis...
How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
12 Jun 2025
Contributed by Lukas
AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital T...
How AI Is Rewriting Go-To-Market Playbooks
05 Jun 2025
Contributed by Lukas
We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market ...
Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz
09 Aug 2024
Contributed by Lukas
“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with C...
Moving beyond the Gen AI use case frenzy and driving an AI-fueled marketing strategy with Lara Shackelford
25 Jul 2024
Contributed by Lukas
Episode Summary: In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a pro...
Pledge Allegiance to AI?: Content & SEO with Andy Crestodina
04 Jul 2024
Contributed by Lukas
Episode Summary: Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on searc...
Brand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie Sanderson
27 Jun 2024
Contributed by Lukas
Episode Summary: In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is res...
Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry
20 Jun 2024
Contributed by Lukas
Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry Interview: Tahnee Perry Episode Summary: In this episode, hos...
Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian
13 Jun 2024
Contributed by Lukas
Episode Summary: In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is trans...
The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams
06 Jun 2024
Contributed by Lukas
Episode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest...
From 0 to AI Hero: Cutting-Edge Tactics with guest Nicole Leffer
30 May 2024
Contributed by Lukas
In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI an...
Season 1, Episode 0: FutureCraft Marketing Trailer
11 May 2024
Contributed by Lukas
Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry vete...