FutureCraft GTM

The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams

06 Jun 2024

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Episode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation. About our Guest: Liza Adams is a visionary leader with over two decades of experience steering businesses and marketing teams through pivotal industry changes. As a co-founder at GrowthPath Partners, she spearheads the adoption of responsible AI through a practical three-step AI adoption accelerator approach. Liza is an influential voice in AI and has been recognized at G2's reach event. She was also named one of the 50 CMOs to watch in 2024 by Pavilion. With a focus on growth strategies and global brand building, Liza is passionate about leveraging AI to make businesses more profitable while positively impacting society and fostering inclusive growth. Chapters: 00:51 Exploring AI Innovations with Ken and Erin 02:55 AI's Role in Marketing and Beyond: Insights and Predictions 00:01 Introducing Liza Adams: A Visionary in AI and Marketing 08:58 The Three-Step AI Adoption Accelerator Approach 24:41 Practical Steps to Start with AI: Liza's Advice 27:58 Exploring the Skills Gap in AI Adoption 28:38 Three Key Strategies for AI Proficiency 30:06 Leveraging AI for Diversity, Equity, & Inclusion 32:10 Promoting Diverse Voices in AI 34:55 AI and Organizational Diversity Initiatives 46:13 Wrapping Up: The Human Aspect of AI Innovation 47:41 Tech Review: Exploring Copy AI Key Takeaways: AI can elevate the strategic value of marketing by providing deep market insights, personalization, and automation. Liza's three-step AI adoption accelerator approach includes inspiring marketers with use cases, aligning use cases with strategic initiatives, and implementing responsible AI operations. Companies should start with what they have in terms of AI tools and gradually expand their adoption as trust and performance improve. Responsible use of AI is crucial, and organizations should establish guardrails and involve cross-functional teams to ensure ethical and secure implementation. Bridging the skills gap in AI adoption requires providing access to tools, promoting responsible use, and inspiring curiosity and experimentation. Notable Quotes: "We can't out-campaign a bad product-market fit." - Liza Adams "Understanding, access, and acceptance are key to unlocking the value of AI." - Liza Adams "We cannot blog post our way to 2.6 trillion dollars." - Liza Adams "Curiosity is a skill that we need to have in the changing world of AI." - Liza Adams Resources: Liza Adams' LinkedIn profile: Liza Adams GrowthPath Partners website: GrowthPath Partners Templates & Frameworks: https://www.growthpath.net/resources/ ChatHubGG(affiliate link) Listen to the full episode on the FutureCraft Marketing Podcast and stay tuned for more insightful discussions on the future of AI in marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

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12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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FutureCraft GTM

The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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