Geronimo Unfiltered
Episodes
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
06 Jan 2026
Contributed by Lukas
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to g...
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
30 Dec 2025
Contributed by Lukas
Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow y...
Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
23 Dec 2025
Contributed by Lukas
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your bu...
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
16 Dec 2025
Contributed by Lukas
Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a la...
How to Beat The 3 Devils Every Business Owner Faces
09 Dec 2025
Contributed by Lukas
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has ...
Team Buy-In: How We Built a Crew That Would Fight for the Vision
05 Dec 2025
Contributed by Lukas
In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy...
MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
02 Dec 2025
Contributed by Lukas
Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would...
How to Know When You’ve Outgrown Your Circle
25 Nov 2025
Contributed by Lukas
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business ow...
How to 10x Your Life Using the Achievement Roadmap Framework
18 Nov 2025
Contributed by Lukas
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business o...
The Retention Revolution: What the Top 1% of Studios Are Doing Differently
11 Nov 2025
Contributed by Lukas
Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studi...
STOP Confusing Busy With Progress: Win The Day With Plan, Pick & Protect
04 Nov 2025
Contributed by Lukas
For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1 If you’re ending most days knackered but nothing’s actually move...
Burn the Boats & Build the Machine: How Fitstop Owners Turned a ‘Sinking Ship’ into Record Profit
28 Oct 2025
Contributed by Lukas
For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1 Ever felt like you’re doing everything “right”… but the numbers s...
The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)
21 Oct 2025
Contributed by Lukas
If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to...
How Newstrength Went From 'Good Enough' to a $1M Run Rate
14 Oct 2025
Contributed by Lukas
If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards...
STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
07 Oct 2025
Contributed by Lukas
If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache. T...
The 8 Principles of the Top 1%: How Elite Studio Owners Think, Act & Win (Without Burning Out)
30 Sep 2025
Contributed by Lukas
Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: ...
The Culture Playbook: 90 Days to a High-Performance Studio
23 Sep 2025
Contributed by Lukas
If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-p...
The Hidden Reasons Your Culture Sucks and How to Build One Built to Win
16 Sep 2025
Contributed by Lukas
If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. ...
The $1M Rise of Earth To Body
10 Sep 2025
Contributed by Lukas
Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out? Adrian and Chrissy from Earth To ...
STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
02 Sep 2025
Contributed by Lukas
If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got...
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
26 Aug 2025
Contributed by Lukas
ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique ...
Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)
19 Aug 2025
Contributed by Lukas
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without bur...
Burnout, Bottlenecks & Breakthroughs: How to Scale from $20K to $60K Without Dying
12 Aug 2025
Contributed by Lukas
Feel like you're doing everything but still stuck at the same revenue level? You’re not alone. In this episode, we’re breaking down the exact...
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
05 Aug 2025
Contributed by Lukas
Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the f...
The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)
29 Jul 2025
Contributed by Lukas
Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear thi...
From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio
22 Jul 2025
Contributed by Lukas
Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pou...
TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio
15 Jul 2025
Contributed by Lukas
Think you need a million followers to make $1 million? Think again. This episode is your no-BS breakdown of how to actually grow your studio using ...
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
08 Jul 2025
Contributed by Lukas
Burnt out, lost, and ready to quit—until one bold move changed everything. In this episode, we’re joined by Moe from Frontline, who went from t...
Why Some Studio Owners Win—And Others Stay Stuck
01 Jul 2025
Contributed by Lukas
Ever feel like you're doing all the right things—but still not getting anywhere? Truth is, most studio owners stay stuck not because they’re la...
From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
24 Jun 2025
Contributed by Lukas
If you still think AI is just a Google replacement, you're already falling behind. Because here’s the truth: AI is no longer about answering ques...
The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
17 Jun 2025
Contributed by Lukas
Most studio owners dream of expansion—until they get punched in the face by reality. Because here’s the truth: opening multiple studios isn’t...
Rare Breed: From Local Gym to Movement
10 Jun 2025
Contributed by Lukas
They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders...
10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
03 Jun 2025
Contributed by Lukas
If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build ...
The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
27 May 2025
Contributed by Lukas
If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because th...
STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
20 May 2025
Contributed by Lukas
Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most stud...
The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
13 May 2025
Contributed by Lukas
If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is yo...
The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
06 May 2025
Contributed by Lukas
If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it c...
The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
29 Apr 2025
Contributed by Lukas
Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because ...
How Studio Owners Can 10x Their Results in 90 Days
22 Apr 2025
Contributed by Lukas
What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This epis...
STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
15 Apr 2025
Contributed by Lukas
If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason ...
200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days
08 Apr 2025
Contributed by Lukas
Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studi...
Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In
01 Apr 2025
Contributed by Lukas
Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-base...
The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones
25 Mar 2025
Contributed by Lukas
Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matt...
Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners
18 Mar 2025
Contributed by Lukas
Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if go...
Why the Cost of Living Isn't Ruining Your Gym: Gen Z Is Spending More Than Ever
11 Mar 2025
Contributed by Lukas
It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data show...
Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It
04 Mar 2025
Contributed by Lukas
If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fas...
Managing Gen Z: Nightmare or Leadership Wake-Up Call?
25 Feb 2025
Contributed by Lukas
Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership? In this no-BS episode, we’...
How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn
18 Feb 2025
Contributed by Lukas
What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the ...
How 7 Figure Studio Owners Plan Their Week to Win
10 Feb 2025
Contributed by Lukas
If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner? Because here’s the truth: Your cale...
Studio Owners Ins and Outs for 2025
03 Feb 2025
Contributed by Lukas
If your fitness studio is still running the same way it did last year, you’re already behind. The industry is evolving fast, and the top studio own...
Stop Doing It All Yourself: How to Build a Team That Works (So You Don’t Have To)
28 Jan 2025
Contributed by Lukas
Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your...
The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025
21 Jan 2025
Contributed by Lukas
Are your leads drying up? Is your sales process a mess? Are you just guessing at your numbers? Then this episode is your wake up call. In this episod...
We Found Over $100K in Savings From Analysing P&Ls … and You Could Too
14 Jan 2025
Contributed by Lukas
Do you feel like your costs are creeping up but you don’t know where to start cutting? Or you feel like you’re working crazy hours but STILL never...
How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads
07 Jan 2025
Contributed by Lukas
What if the secret to tripling your revenue wasn’t about working harder… but working smarter? I’ve been talking a lot about consistency on the ...
How to Design a Business (and Life) That Works FOR You in 2025
31 Dec 2024
Contributed by Lukas
Are you running your business, or is your business running you? Every year, I meet studio owners hitting impressive targets but still feeling stuck, ...
Our Gift To You & 12 Life-Changing Lessons
24 Dec 2024
Contributed by Lukas
We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025. Today I’m summaris...
The Three Non-Negotiables That Will Drive MASSIVE Success for Your Studio
17 Dec 2024
Contributed by Lukas
Are you grinding out 14 hour days and are still wondering why the numbers aren’t stacking up? Burnt out, fed up, and frustrated because you can’t ...
“I Slept in My Warehouse to Build Muscle Republic…” The Reality Behind Building Australia’s BIGGEST Sportswear Brand
10 Dec 2024
Contributed by Lukas
From the outside, so many brands look like they were always destined to be successful… But that’s not the case. Today’s guest, Vic from Muscle ...
Bexy Wanted to Quit 3 Times & Now She’s TRIPLED Her Revenue
03 Dec 2024
Contributed by Lukas
How do you stop burning yourself out when you’re trying to grow your studio? What’s the secret to building a team that thrives… without you run...
Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell
26 Nov 2024
Contributed by Lukas
My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt P...
THIS is the #1 Reason Your New Hires Aren’t Sticking Around
19 Nov 2024
Contributed by Lukas
Think hiring is over once they sign? Not even close. Most studios drop the ball here, and end up with team members who burn out, flake or just show u...
The Job Ad That Will GUARANTEE You the Best Applicants You’ve Ever Seen
12 Nov 2024
Contributed by Lukas
Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads. Listen in to find out if it's yours. So many studios co...
The Truth Behind Why Some Studios Are Having Record Months & Others Are Shutting Down
05 Nov 2024
Contributed by Lukas
76% of our clients are having RECORD breaking months. Right. Now. Yep. They’re not just growing. They’re hitting record revenue, and getting mo...
The 1:1 Meeting Formula You Need to Increase Productivity, Team Morale AND Have Your Team Upskilling Themselves
29 Oct 2024
Contributed by Lukas
Are you a business owner or team leader who is tired of micromanaging your team? Do you want a high-performing, loyal team that drives profit and keep...
The 20 Minute Routine That Will 10x Your Week: Separation Sunday
22 Oct 2024
Contributed by Lukas
Alright, let’s cut to the chase. Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday. ...
3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full)
15 Oct 2024
Contributed by Lukas
This topic is something that has got me so fired up. I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms. And ...
The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line
08 Oct 2024
Contributed by Lukas
You’ve heard me speak about her on the pod before… Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand. From...
4 Steps to Capitalise on Studios Shutting Down in Your Area
01 Oct 2024
Contributed by Lukas
When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks. Remember: these leads already have a v...
How to Establish Yourself as a LEADER with Rohan Dredge
24 Sep 2024
Contributed by Lukas
“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.” Joining me...
Two Key Principles That Transformed ACTV Strength Co. from a Single Studio into a THRIVING Franchise Network
17 Sep 2024
Contributed by Lukas
If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. Joining me on today’s episode i...
The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You
10 Sep 2024
Contributed by Lukas
This episode is the shit you NEED to hear. If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vort...
A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE”
03 Sep 2024
Contributed by Lukas
Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in...
What I Would Do If I Opened a Gym/ Fitness Studio Today
27 Aug 2024
Contributed by Lukas
Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage. During a particularly tough time ...
Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence
20 Aug 2024
Contributed by Lukas
Can’t find any experienced trainers out there? You’re not alone. Joining me on today’s show is Chris Lawrence, a former NRL player who made it ...
EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes
13 Aug 2024
Contributed by Lukas
Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business a...
How to Reach the NEXT LEVEL of Your Business if Money is No Longer a Problem
06 Aug 2024
Contributed by Lukas
The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST. Thes...
The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market
30 Jul 2024
Contributed by Lukas
The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and we...
The Secret Tactics We Use to Grow Million Dollar Studios in 2024
23 Jul 2024
Contributed by Lukas
I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out You NEED to liste...
4 Things The BEST Gyms and Health & Fitness Studios Are Doing To Set Themselves Apart
16 Jul 2024
Contributed by Lukas
There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of t...
Q&A: Should I Rebrand My Dying Studio + SO much more
09 Jul 2024
Contributed by Lukas
On today’s episode, we are answering YOUR questions. Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studi...
Member Already Cancelled? This is what you need to do.
02 Jul 2024
Contributed by Lukas
What do you do when a member cancels their subscription? Do you a) put through the cancellation and move on with your life OR b) are you willing to g...
How to Bring a Member BACK from the Brink of Cancellation
25 Jun 2024
Contributed by Lukas
Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to cur...
The Team Handbook: What It Is and WHY Your Studio Needs It
18 Jun 2024
Contributed by Lukas
There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook b...
How YOU Can Become a Better Coach & Does QLD Origin Coach Josh Hannay Have Any Regrets?
11 Jun 2024
Contributed by Lukas
Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coac...
How to Set Your Team Up to Win with NRL Coach Josh Hannay
04 Jun 2024
Contributed by Lukas
What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and ...
How to Go From 2-3 Leads a Week to 2-3 Leads a Day
28 May 2024
Contributed by Lukas
Are your leads a problem? Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you a...
850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies
22 May 2024
Contributed by Lukas
If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it? Mark Cape...
ANSWER: 3 Steps to Save Your Studio and Get BACK on Top
15 May 2024
Contributed by Lukas
So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good n...
QUESTION: Are You on the Brink of Burnout and Studio Closure?
14 May 2024
Contributed by Lukas
I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted ...
Are Gyms Still Making Money?
07 May 2024
Contributed by Lukas
“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MO...
How They Did It: Alex & Alita from Soul Fit’s 18 Year Success Story
30 Apr 2024
Contributed by Lukas
On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experie...
Creating a Superstar Trainer That BOOKS Out Classes with Pete Day
23 Apr 2024
Contributed by Lukas
Studios constantly tell us that their group sessions are a massive “vibe”. But if you don’t have any way to quantify the quality of their ses...
You Will NOT Grow With a Team of Casuals
16 Apr 2024
Contributed by Lukas
Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin ...
Structure Your Week Like This and You Will Make MORE Money
09 Apr 2024
Contributed by Lukas
If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structu...
Triple Your Growth by Hiring THIS Staff Member
02 Apr 2024
Contributed by Lukas
You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the le...
The REAL Reason You Can't Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan
26 Mar 2024
Contributed by Lukas
You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answ...
THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan
19 Mar 2024
Contributed by Lukas
Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high per...
How You Can SUPPORT Your Manager - From a Gym Manager
12 Mar 2024
Contributed by Lukas
Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? T...
Are You Ready for Your Second Studio? Listen to this first.
05 Mar 2024
Contributed by Lukas
Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the t...
NEVER Have a Problem With Churn Again
27 Feb 2024
Contributed by Lukas
If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on incre...