Duftende und wohlriechende Menschen wohin man geht, das gab's nicht immer. Das gibt es zwar auch heute nicht überall, aber in diesem Zeitsprung sprechen wir darüber, wie neue Werbungs- und Marketingstrategien uns Anfang des 20. Jahrhunderts dazu brachten, Deodorant als etwas Unersetzliches anzusehen.
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