Google Ads Strategy Hub
Episodes
Co‑Pilot Checkout and Brand Agents: What They Really Signal
10 Jan 2026
Contributed by Lukas
The conversation delves into the impact of AI on marketing, highlighting the collapse of the traditional marketing funnel and the need for brands to b...
What Are Audience Signals in Google Ads?
09 Jan 2026
Contributed by Lukas
The video explores the concept of audience signals, emphasizing their role as directional clues for the algorithm and their significance for small bus...
How Much Should You Spend On Google Ads
08 Jan 2026
Contributed by Lukas
This podcast episode provides a math-driven approach to budgeting for Google Ads, addressing the challenge of determining the right budget and underst...
Google Ads 2025: The 6 Pillars of Google's NEW AI Plan
08 Dec 2025
Contributed by Lukas
SummaryIn this conversation, Sarah Stemen discusses the significant changes in Google Ads and PPC strategies for 2025, emphasizing the role of AI and ...
Can I use Gemini Or ChatGPT For Google Ads?
26 Nov 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen explores the use of AI tools like Gemini in creating Google Ads campaigns, particularly for luxury cookware. She ...
Google Ads Failed? Why Your Winning Strategy Quit Working
18 Nov 2025
Contributed by Lukas
Running Google Ads campaigns successfully is not just about technical optimization; it’s about having a fundamentally sound business model. In this ...
Google Ads Costs RISING? The Real Reason Your CPC Is Too High
11 Nov 2025
Contributed by Lukas
As an expert 'YouTube Description And Chapters' generator for the Google Ads Strategy Hub Podcast, I will transform your provided transcript into a hi...
Can't Afford Google Ads? The Cheap Campaign Hack
10 Nov 2025
Contributed by Lukas
Are you running Google Ads campaigns but struggling with increasingly high CPCs? In this episode of the Google Ads Strategy Hub Podcast, host Sarah St...
How to Scale A Google Ads Account
06 Nov 2025
Contributed by Lukas
Google Ads strategy: Stop Losing Revenue! Maximize Conversion Value, Not Just ConversionsAre your Google Ads accounts just not growing? If your revenu...
Google Ads Too Expensive? Build Your Business for $0 Today
04 Nov 2025
Contributed by Lukas
Cannot afford Google Ads? 🤔 Stop worrying! In this essential episode of the Google Ads Strategy Hub Podcast, Google Ads specialist Sarah Stemen div...
Why Perfectionism in Google Ads is Ruining Your Budget in 2025
03 Nov 2025
Contributed by Lukas
Your Google Ads strategy is being killed by perfectionism. Stop over-optimizing your campaigns and embrace strategic imperfection! In this essential e...
Why Your Ads Are Getting Ignored
31 Oct 2025
Contributed by Lukas
Running Google Ads for your small business and not seeing results? You’re not alone. In this video, Sarah Stemen, Google Ads strategist, writer for ...
Google Ads is NOT a 'GET RICH QUICK' side Hustle
29 Oct 2025
Contributed by Lukas
Google Ads mastery isn't a certification or a get rich quick side hustle. If you're a small business owner or DIY marketer spending thousands with no ...
Your Google Ads Agency Is Obsolete (Save Your Budget!)
28 Oct 2025
Contributed by Lukas
Google Ads strategy has fundamentally changed, rendering the traditional agency model obsolete for most small businesses.The rise of AI and automation...
Debunking AI's "Perfect" PPC Ad Copy
27 Oct 2025
Contributed by Lukas
Are you running Google Ads campaigns and trusting AI to write your perfect ad copy? If so, you might be leaving significant conversions on the table. ...
Stop Fighting Google Ads: Why Broad Match Works Now (and What Changed)
26 Oct 2025
Contributed by Lukas
Managing your own Google Ads and still avoiding Broad Match? It might be time to rethink that.In this episode, I break down how Google Ads has complet...
New Google Ads Brand Report: Is TV Advertising Next?
24 Oct 2025
Contributed by Lukas
SummaryIn this conversation, Sarah Stemen discusses the new brand report showing in Google Ads. The brand report is the introduction of new metrics re...
The Truth About Redundant Keywords in Google Ads (Explained Simply)
22 Oct 2025
Contributed by Lukas
SummaryIn this episode of Google Ads Strategy Hub, Sarah Stemen breaks down the complexities surrounding redundant keywords in Google Ads. She explain...
Are There Google Ads In Google's AI Overviews? Google Ad Experts Talk
20 Oct 2025
Contributed by Lukas
Are there ads in Google Ads AI Overviews yet? Has anyone seen Ads in AI Overviews? In this conversation, Sarah Stemen discusses the talking the PPC ex...
Google Ads Waste: The Truth Every Small Business Needs Today
19 Oct 2025
Contributed by Lukas
SummaryIn this conversation, Sarah Stemen discusses the common misconception of waste in Google Ads, emphasizing that some level of waste is inevitabl...
Google Ads Performance Max, AI Max & DSA Explained in less than 8 minutes
18 Oct 2025
Contributed by Lukas
Google Ads strategy is undergoing its biggest transformation yet. In less than 8 minutes, this video breaks down the 3 high-power engines you need to ...
Is Your Google Ads Budget Safe with AI Max? (3 MUST-DO Audits)
17 Oct 2025
Contributed by Lukas
In this episode of the Google Ads Strategy Hub, Sarah Stemen discusses AI Max, a new feature from Google Ads that enhances search campaigns. She empha...
The Black Friday Google Ads Strategy: Are You Missing Step 4?
16 Oct 2025
Contributed by Lukas
Black Friday Google Ads strategy exposed! Find your competitors' hidden weaknesses & dominate the Cyber Monday gauntlet in 2025.The SERP is about ...
4 Counter-Intuitive PPC Truths That Will Make You a Better Marketer
15 Oct 2025
Contributed by Lukas
In this conversation, Sarah Stemen discusses the challenges and misconceptions surrounding Google Ads optimization. She emphasizes the importance of s...
How to Increase Your Google Ads Click-Through Rate (Without Being Clickbaity)
15 Oct 2025
Contributed by Lukas
SummaryIn this episode of the Google Ads Strategy Hub, Sarah Stemen discusses the importance of understanding and improving click-through rates (CTR) ...
Is Your Google Ads Account Gen-Z Proof?
14 Oct 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen discusses the challenges advertisers face in reaching Gen Z through Google Ads. She highlights the need for authe...
How Do I Get My Ads In AI Overviews in Google Ads
13 Oct 2025
Contributed by Lukas
In this episode, Sarah Stemen discusses the emerging landscape of AI overviews in Google Ads, emphasizing the importance of understanding ad placement...
How To Improve Impression Share In Google Ads
12 Oct 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen discusses the concept of impression share in Google Ads, explaining its significance and how it can be misinterpr...
Why Are My Google Ads Not Converting (4 Ways To Fix A Broken Google Ads Account)
11 Oct 2025
Contributed by Lukas
In this episode, Sarah Stemen discusses common challenges faced by businesses using Google Ads, including the importance of context, focusing on the r...
Are Google Ad Agencies Dying in 2025
10 Oct 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen discusses the decline of the traditional Google Ads agency model, particularly for small businesses. She highligh...
What Do You Think About Ethics in PPC?
09 Oct 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen discusses the critical importance of ethics in pay-per-click (PPC) advertising, particularly for small businesses...
Why Your Black Friday Google Ads Will FAIL (and The Strategy to Fix It)
07 Oct 2025
Contributed by Lukas
In this episode, Sarah Stemen discusses essential strategies for optimizing your Google Ads performance during the Black Friday and Cyber Monday sales...
How to Fix a HIGH COST, LOW CONVERSION keyword in Google Ads
06 Oct 2025
Contributed by Lukas
In this episode, Sarah Stemen addresses the common issue of high cost-per-click (CPC) and low conversion rates in Google Ads. She provides a detailed,...
3 Google Ads Strategy SECRETS NO ONE Tells You
04 Oct 2025
Contributed by Lukas
In this conversation, Sarah Stemen shares her insights on mastering Google Ads through a structured approach. She emphasizes the importance of underst...
Performance Max is NOT for Everyone: Google Ads Expert Thoughts
03 Oct 2025
Contributed by Lukas
SummaryIn this episode, Sarah Stemen dives deep into the intricacies of structuring Performance Max campaigns for Google Ads. She addresses common que...
Google Ads is NOT a Sales Pitch (Why Your Campaigns FAIL)
02 Oct 2025
Contributed by Lukas
Google Ads is NOT a Sales Pitch: Stop wasting money on outdated campaigns! In this essential episode of the Google Ads Strategy Hub, veteran expert Sa...
Why Top Agencies Are Training Copywriters On Reddit In 2025
01 Oct 2025
Contributed by Lukas
In this episode of the Google Ads Strategy Hub Podcast, Sarah Stemen explores an unexpected tool for better Google Ads results: Reddit. While most adv...
Should You Trust Google Ads Reps? What Small Business Owners Need to Know in 2025
30 Sep 2025
Contributed by Lukas
In this episode, Sarah Stemen breaks down the truth about Google Ads representatives who call small business owners. Many businesses get frequent unso...
Are Google Ads Worth It Anymore
27 Sep 2025
Contributed by Lukas
SummaryIn this episode of the Paid Search Strategy Hub, Sarah Stemen discusses the rising costs of Google Ads and how business owners can adapt to thi...
Google Ads Broad Match: Should DIY Business Owners Trust It in 2025? (Pros & Cons)
24 Sep 2025
Contributed by Lukas
Broad match keywords in Google Ads used to be a big no-no for most advertisers, but with the power of Google's AI and Smart Bidding, things have chang...
How Many Keywords Per Ad Group? (Google Ads Strategy for Small Businesses)
22 Sep 2025
Contributed by Lukas
How Many Keywords Should Be In An AdGroup? A Google Ads Strategy Hub PodcastIn a recent episode of the Google Ads Strategy Hub Podcast, host Sarah Ste...
The Old-School Rule That Still Works for Google Ads in 2025
19 Sep 2025
Contributed by Lukas
In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen dives deep into the art and science of Google Ads. She highlights the import...
The Google Ads Strategy Hub - A New Mindset
18 Sep 2025
Contributed by Lukas
Episode 1: The Google Ads Strategy Hub - A New MindsetWelcome to the inaugural episode of the "Google Ads Strategy Hub"! In this episode, host Sarah S...