Google Ads Strategy Hub

Google Ads 2025: The 6 Pillars of Google's NEW AI Plan

08 Dec 2025

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SummaryIn this conversation, Sarah Stemen discusses the significant changes in Google Ads and PPC strategies for 2025, emphasizing the role of AI and new features that enhance transparency and performance measurement. She highlights key updates, including the evolution of Performance Max campaigns, the integration of AI tools, and the impact of shoppable CTV on consumer behavior. Stemen also addresses the importance of cross-platform attribution and the future of smart bidding in discovering new audiences, ultimately encouraging marketers to embrace these changes for better strategic outcomes.TakeawaysThe only constant in Google Ads is change.AI is becoming a central partner in marketing strategies.Performance Max campaigns have gained more transparency.Shoppable CTV is collapsing the traditional marketing funnel.Google is positioning itself as a creative partner for advertisers.Cross-platform attribution is essential for understanding marketing effectiveness.Smart Bidding is evolving to discover untapped audiences.Marketers must adapt to AI tools to stay competitive.The strategy is where significant value is created in marketing.Embracing change frees marketers from mundane tasks.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Google Ads Strategy Hub

Google Ads 2025: The 6 Pillars of Google's NEW AI Plan

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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