5 Fatal Mistakes Crushing Your Profits This Spring (Part 3 in Spring Rush Series)
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What is the Spring Rush and why is it the biggest profit opportunity for lawn care businesses?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money, all available on Amazon and Audible. Now, get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.
Welcome back to the program. I'm Paul Jamison down here in sunny and I mean sunny Florida. We all love living down here. Well, today we're going to talk about the five fatal mistakes crushing your profits. This is essentially part three in my Spring Rush series because I've been around the industry since 2011, my friend, and I've seen the good, the bad, and the ugly of the Spring Rush. Bobby Unger once said that success is where preparation and opportunity meet. Success is where preparation and opportunity meet. opportunity meet now the thing about the spring rush is it's the best opportunity of the year because the demand for your services is at an all-time peak there's something special about when there's two nice days in a row
I mean, the birds come out, the birds are chirping and singing their song and the weather's warming up and the weather just is pleasant. That does something. This happens every single year where it just creates this urgency, if you will, for homeowners. They're like, hey, we need to get our outdoor space spruced up here. We need to get this looking better. And if you are prepared with proper marketing, they're going to think about you and they're going to reach out to you, which can be a blessing, but it can also be overwhelming when you have too much on your plate. You talk to any business owner in the lawn care industry, landscaping industry, and they'll just laugh at you when you say, Hey, are you busy?
I'm busy. But with each hour of the day, which each hour of the morning, the afternoon, the evening, how are we making sure that we're giving our best effort to the things that are actually financially moving the needle and and not just being busy with tire kickers and things that aren't profitable. And how do you create and maintain healthy relationships? For example, if you're married with your spouse, if you're a father with your children, your grandfather with your grandchildren, with obviously your team members, and obviously with your customers, how do you keep all of those relationships healthy and things of that nature? So we're going to talk about that on today's program. And I share that as a foundation because what I'm really focused on is the profit part, the money part of the spring rush, because you can do mistakes.
that will make that profit disintegrate. So what are those mistakes and how can you avoid them? Because it is the busiest time of the year. Hopefully your phone is ringing off the hook and your schedules are jam-packed, but they're jam-packed with the right customers for the right services at the right price, because being busy isn't the same as being profitable. That was kind of good, Mr. Producer. Can you write that down? What did I just say? Being busy isn't the same as being profitable. I like that. I'm going to put that on Facebook, actually. I'm serious. Can you write that down? Yeah, I said being busy isn't the same as being profitable. I'm going to post that on Facebook this afternoon. And by the way, if you want to follow us over on Facebook, I created a Facebook page.
And the thing at the recording of this episode, we're at 98,000 followers. That's crazy. So hopefully we'll hit 100,000 followers this week, which is just absolutely crazy. But I like to put little quotes on there that are little one-liners like that. So anyway, today we're going to look at the five traps that turn a high-revenue spring into into a low profit summer. Meaning you went out there and you thought you made all this money. You probably did make all this money, but then when the dog days of summer come around, you're like, where did it all go?
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