Building a Professional Online Presence That Wins High-Paying Bids
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What is the main topic discussed in this episode?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five best selling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money, all available on Amazon and Audible. Now, get ready for more expert insights and practical strategies. Strategies to boost your business and level up your life. Here's Paul Jamison.
Welcome back to today's episode of the Green Industry Podcast. Our special guest today is Chris Larnergan from Orlando, Florida, and he works with Footbridge Media. He is always on our podcast because he's our kind of in-house marketing expert, keeping me on my toes, making sure that I'm getting customers, finding customers, and uh not doing my yellow page ads anymore. So without further ado, welcome back to the show, Chris. Thanks so much. Paul, thanks for having me back. Back in the day, yellow pages they would have like um companies would name themselves like AA Lawn Care because that would put them in the yellow pages under the sections, it was alphabetic order, like AA. So um times have changed since then.
Now we have AI and the World Wide Web and uh what's what's new out there in these technological times, Chris?
I mean, so much of what contractors have to deal with now is that is dealing with the fact that there are so many more ways to find out about a home service pro before an entire marketing budget could be is let's spend twenty thousand dollars on getting that really good yellow ads placement and then you're done. Um, now there are so many more different paths for how people come to find you, so many different ways, whether it's referrals online. So that's the thing now is as a business owner, not only do you have to keep up with the business itself and your customers, you also have to keep up with Every single way that someone might find you. And it's really daunting to have to think about Do I have to manage every single path or what path is the right way for me to focus on?
Uh and AI can help with a lot of that, thankfully. So it's it's a dual-edged, you know, dual-edged sword. AI helps us, but it makes way more Pathways for people to find us too.
Yeah, we're gonna dive deeper into how we can be using AI efficiently and effectively. But broader picture, if you own a lawn care business, you need to constantly be recruiting new customers because if you're doing this for a while, Chris, customers unfortunately pass away. Um, I remember the first time that happened to me. I was like, oh man, like I cut this guy's grass. I started in 2010, maybe 2011, and then I think it was 2019. twenty nineteen he passed away, just an old man. You know, he just he was old when I started mowing his grass and then he was very old. And and uh, you know, they they told me he passed away and I was like, Oh man, it's it was sad. But if you run a home service based business long enough, you may lose customers to that.
And then another big thing is people are moving all the time and then they move out of your service area. And so You could be doing the most perfect job in the world. But if the customer is no longer alive where they moved outside of your service area, they need to be replaced. And uh we we have to be constantly getting new customers. So if you started a lawn care business, Chris Chris's lawn care business, what what would be your marketing plan in twenty twenty six?
I think it's basically a three prong appro approach is especially if I'm starting off and I don't have a lot of cash, my Google business profile is the very first thing that I set up because that's something that pays dividends over time. That way when you get that first customer You know, whether that's a friend that lets you mow their grass and you charge them five bucks. So technically they're a customer, and then they can leave you a Google review, they need a place to leave the Google review. So Google business profiles are huge for visibility.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:03–5:33
2
What is the future impact of AI on local search for lawn‑care businesses?
5:33–9:26
3
Why do lawn‑care owners need to constantly recruit new customers?
9:26–13:53
4
What is the three‑prong marketing plan (Google Business, website, referrals) for 2026?
13:53–29:59
Speakers
2 identifiedMore from Green Industry Podcast
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