What is unique about your lawn care or landscaping business? In today's episode special guest Dr. Frank Holleman talks about being intentional with the messages we craft to our customers. He shares about how the right marketing message can help potential customers understand that we have what they want. If we can honestly describe who we are and what our company offers than we can help potential customers find the right match. Check out our resources: GreenIndustryPodcast.com Green Industry Marketing Essentials New Audiobook: 101 Proven Ways to Increase Efficiency and Make More Money in Lawn Care Recommended Website + Marketing Services: Pure Marketing Team Recommended Business Management Software: Try Jobber Free Purchase Paul's Books: Books Paul's Audiobooks: Cut That Grass and Make That Cash Best Business Practices for Landscapers 101 Proven Ways to Increase Efficiency and Make More Money in Lawn Care Follow us on Instagram: @greenindustrypodcast @pauljamison Follow us on Facebook: @greenindustrypodcast Follow us on YouTube: Paul Jamison Channel Green Industry Podcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.