How to Crush the Spring Rush in Your Lawn Care Business This Year
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What is the main topic discussed in this episode?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five best selling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money. All available on Amazon and Audible. Now, get ready for more expert insights and practical strategies. Strategies to boost your business and level up your life. Here's Paul Jamison.
Welcome back to the show. I'm Paul Jamison down here in sunny Florida. And in real time, we are entering into what they call the Spring Rush, which they say make hay while the sun shine. So today we're going to talk about advice for lawn care business owners during the spring rush. My name is Paul Jamison. I started my first lawn business in 2011, and uh I've had many spring rushes as as a laborer, meaning someone who's actually pushing the mower. Yes, I said pushing the mower, because my first year I didn't even have a self-propelled. I had a uh mower you could pick up at Walmart. It was like $139. This thing didn't have self-propel. All right. So I have that experience in the spring rush and I I was a laborer for over 10 years.
Meaning I was I was mowing, edging, trimming, blowing. And uh as of late, I have been more in a consultant role, um, more management role, looking in at um businesses of all shapes and sizes and maximizing the profits. And so I have basically seen every mistake that could be made during the spring rush, and they're very, very costly mistakes because. Because in the spring rush, there's the biggest opportunity to make the most amount of money for the year. It's just is what it is. In football, right, you have the offseason, the preseason, then the regular season, and then hopefully the postseason. And in retail, like the Black Friday to Christmas time, is a massive window of big sales for many stores.
Well, in the lawn care business. If you properly understand the seasons, the spring is when everything kind of goes from zero to one hundred really, really fast. And so you want to make sure. Uh y you you're ready because a lot of folks they stumble and fumble through the spring rush and like, Oh, well, it turned out all right. We made some decent money, and then next thing you know, there's a drought in the summer and winter's right around the corner and you're actually uh Warren Buffett says, You you know who's skinny dipping when the tide comes down, right? When you you could be out there in the water with nothing on and no one would know it. They just see your head bopping around, but then the water goes down and you're like, Uh oh
How better put put some drawers on, right? So you want to get ready for the spring rush. All right, let's dive right into how to make the most of the spring rush. Tip number one, raise your prices right now. If you have not sent out your price increase letter email for the year, you have waited to the last minute. Get that sent out right now. We have a letter that's helped hundreds of lawn care business owners that tells your customer while the why the price is going up, when the price is going up, and what the new price is. That's in the show notes. Raise your prices right now. Hopefully, you already have the price increase letter template, or you come up with your own price increase letter email and you shoot it out to your customers and you let them know that this year your prices are going up.
What is the spring rush and why is it critical for lawn care businesses?
Every single lawn care business in the United States. Of America and honestly in the world needs to be raising your prices every single year. I've never gone to the coffee shop and the coffee is cheaper. My my friend today, I was out golfing this morning very early. And my friend had brought one of them Starbucks drinks. I was gonna make fun of them because it looked like something a girl would drink. It had like i oatmeal and and and brown sugar and um ice and and and I was his wife had brought it, you know, got it for him and gave it to him, and he was out there, they had a straw.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:03–3:42
2
What is the spring rush and why is it critical for lawn care businesses?
3:42–10:51
3
How can I increase my prices effectively before the spring rush?
10:51–11:56
4
Why should I send a price‑increase letter and what should it include?
11:56–22:34
5
How do I train my crew to avoid costly mistakes during the rush?
22:34–27:52
Speakers
2 identifiedMore from Green Industry Podcast
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