In this episode of The Green Industry Podcast, host Paul breaks down how lawn care business owners can price their services profitably in 2026—revealing the underpricing trap that's silently costing thousands, sharing real cost calculations (including a detailed overhead breakdown), Florida-specific market rates, proven pricing models, and practical steps to raise prices without losing good clients. Price Increase Letter Template 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy! 🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here 📞 CallRail – Track where your leads are coming from: callrail.com 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com The Lawn Care Bootcamp - Click Here 📈 Lawn Care Launch: Click Here (new program for business owners) 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com 📦 Business-Building Resources by Paul Price Increase Letter Template Contract Templates 📚 Paul's Most Popular Business Books How to Build a Thriving Lawn Care Business: Buy on Amazon Cut That Grass and Make That Cash: Buy on Amazon Level Up Your Money (New Release): Buy Now

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.