Is AI Stealing Your Lawn Care Leads? (How to Adapt Fast)
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What is the new AI‑driven search landscape for lawn care businesses?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money. All available on Amazon and Audible. Now, get ready for more expert insights and practical strategies. Strategies to boost your business and level up your life. Here's Paul Jamison.
All right, today we're gonna talk all about marketing with my friend Phil. And I met Phil out in Las Vegas a couple years ago. He blew my mind with his attention to detail on how to market a home service business. And I was impressed that he was out of debt. So uh how to market on a budget. We'll talk about all this fun stuff today. So welcome back to the program, Phil.
Yeah, thanks, brother. Appreciate you having me, man. Uh yeah, met out in Vegas and uh we hit off from there. It was it was a great conversation when you had me on the podcast back then. Thanks for having me again now.
Yeah, we talked marketing, we talked your uh debt free journey. How's how's that? Are you building wealth now or did you go back into debt or it's been a couple of years, but I know you were, I think, on baby step seven last time we talked for those who know the Dave Ramsey plan.
Yeah, no, I will not go back into debt. So yeah, no. Still debt free, building wealth. Um, at an interesting point in the business where it's like we have profit and then how much do we invest back in the business versus takeout? And I think everyone can answer that separately, you know, however they would feel about it. I'm pretty much investing most of it back in to try to grow something really cool.
Awesome. I'm impressed with your studio there. Tell tell me about your podcast backdrop here. That's a it's impressive. I just moved into a new spot, so I got like a bare I don't even have anything on my walls yet. I got my bed in my backdrop. So I'm I'm inspired by your studio here.
Yeah, I well, we we just had a kid. So uh we had a we have a three year old daughter and then we just had a sonny seven weeks, so not getting much sleep. But I had to move from my other office down, we redid our basement. So I was like, I'm gonna actually do a full studio. So I have a nice uh fireplace over here, got my aim chair over here, my nice panels, the lights. So yeah, it's it's nice. It's like actual studio to create content.
That's good. Well, what's new in marketing? I know we got AI happening now. Uh what's the best way to market a lawn care business this day and age?
Yeah, so there's a huge shift, obviously, with AI and AI search in general. And a lot of people are clamoring, like, well, what the heck do we do? How do we rank an AI search? Are people actually searching in AI platforms? And there's a whole bunch of stuff going on. Um, I would say for it's a typical home service business, long care landscape company. Right now, Bright Local did a report and still about 80% of people are starting their search on Google for a home service business specifically because they want to read reviews and go through that process. However, they put out a report based off of demographic. And what they found was that boomers, of course, they're still using Google and they're going to continue to use Google.
But as you move down the demographic, in fact, only 46% of Gen Z is using Google for local service businesses. Now right now they don't own, you know, their the homes, but they're searching for coffee shops or other things. And so the trajectory of sh search is trend is shifting. What was yellow pages to Google search is now Google search to AI. And there's a whole nother arm that we could go down on this.
Well, let's go down it. Come on.
Yeah. Okay. One of the big shifts that we see coming in the next year or two is in what we call Agentic booking. And the Google CEO, last name Pachai, he was just uh featured, this is uh two weeks ago, he did a big interview about the shi the shift in search.
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Chapters
5 chapters
1
What is the new AI‑driven search landscape for lawn care businesses?
0:03–5:31
2
How does Agentic Booking change the way customers schedule lawn care services?
5:31–12:20
3
Why should you turn everyday call transcripts into SEO‑optimized content?
12:20–19:38
4
What is CallRail and why is call tracking essential for measuring ad ROI?
19:38–27:25
5
Which advertising channels deliver the best ROI for lawn care companies?
27:25–32:03
Speakers
2 identifiedMore from Green Industry Podcast
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