In this powerhouse episode, Paul Jamison is joined by industry legends Jonathan Pototschnik (aka JP), founder of CitiTurf, and Naylor Taliaferro to tackle one of the most vital issues in lawn care: pricing. With everything getting more expensive, how do you know if you're charging enough—or even where to start? JP shares real-world lessons from running a successful Texas lawn business, breaking down what you must know to stop undercharging and start profiting. Whether you're new to the game or looking to adjust your pricing for 2025, this episode delivers the clarity, confidence, and actionable strategies to help you run a leaner, more profitable landscaping business. Connect with Paul: Click Here Equip Expo: Save 50% off Equip Expo Tix w/ Promo Code PAUL Paul's Recommended Professionals: Jarvis Poison Ivy Soap: Click Here Relay's Online Banking: Click Here Horizon360 - Contractor Business Software Call Tracking - CallRail The Landscaping Bookkeeper Get a Professional Website - Footbridge Media Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers Paul's Most Popular Business Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Disclaimer: Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.

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“What did the council decide on item 42?” — answered with the speaker and the moment.