Stop Chasing Top-Line Revenue & Start Growing Your Bottom Line
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What is the main problem with keeping cash after the spring rush?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five best selling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money, all available on Amazon and Audible. Now, get ready for more expert insights and practical strategies. Strategies to boost your business and level up your life. Here's Paul Jameson.
Welcome back to the Green Industry Podcast. I hope you are doing well. Business is booming. Your neck of the woods. The old spring rush, the 12-hour workdays, the trailers are loaded up, the mowers are humming, and money is being made. Hopefully you're using a job or get paid online, right? But let me ask you a tough question. When The dust settles this season. How much of the cash? Are you actually going to keep? Meaning All this money you're making right now. How much of it is actually going to survive? All the expenditures, you're actually gonna get to keep that money. That's what we're going to talk about on today's program. I'm your host, Paul. I'm down here in very sunny Florida, and I'm absolutely uh loving life down here.
And today I want to talk about the bottom line. Now I'm in the gym this morning working out. Uh I did back, uh back exercise and a little bit of triceps and biceps. And uh I just I do I do like I feel like I do my best thinking sometimes when I'm working out. I just listen to instrumental music sometimes, no words, so I can I'm not distracted by what somebody's saying. And I was just thinking, how can I make this my most profitable year yet? And these are the conversations I'm having, you know, in my head. Um this morning is just asking myself that. When the dust settles and and this season's over, this year's over, and I'm meeting with my financial uh advisors and we're we're we're analyzing the profit and loss statement, right?
How can I ensure that this is my most profitable year yet? That the the bottom line is as fat. as it's ever been. So that's what we're gonna talk about on today's program. So if you're new to the lawn care business, I know a lot of us have been around a while and I appreciate that. A lot of folks that that that are daily listeners to my podcasts are are um OGs as we call them, call them. And You gotta be careful to get caught up into this um hype on social media where guys are like, Yeah, we did seven fifty last year. So they're talking about seven hundred and fifty thousand dollars and and you got guys are like, Yeah, we did two million last year, yeah, we did eight million last year, yeah, yada yada yada yada.
And Their Ah profit margin. Is next to nothing. So You go out there and you earn seven hundred and fifty thousand dollars, which takes a lot of effort to earn that much money. But you spent almost seven hundred and fifty thousand dollars. So That's exhausting. And The mature profitable business owners They are obsessed with being lean and mean. Even if even if the company is doing hundreds of millions of dollars in revenue or more. There's an understanding That more revenue Does not mean More profit. or more bottom line. So if you're very, very, very, very, very, very brand new to business, the top line Is our revenue. So that's all the money we earn. So you go out and you you mow a yard, they pay you. You put that into your business checking account, that's revenue.
You go out and you do a mulch job for your customer, they pay you. That's top line revenue. You um trim some bushes or or pull, you know, haul out a tree that fell over in a yard and you haul it off to the dump and they pay you, that's revenue. So a hundred percent of the money you earn, you should be having it deposited into a business. checking account so you know your true top line revenue.
How can I calculate my true break‑even numbers for my lawn‑care business?
But then from there we have all these expenditures. But Are um some of them they just kind of sneak up on us. We have to pay all those expenditures, and then at the end of the day. A lot of times for some companies, there's nothing left over.
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Chapters
6 chapters
1
What is the main problem with keeping cash after the spring rush?
0:03–4:27
2
How can I calculate my true break‑even numbers for my lawn‑care business?
4:27–9:07
3
Why does more revenue not automatically mean higher profit?
9:07–14:29
4
How does building tighter, route‑dense neighborhoods boost my bottom line?
14:29–18:53
5
What are the most effective ways to upsell services to existing customers?
18:53–23:27
6
How can I use my existing customer base to generate more revenue without new leads?
23:27–25:03
Speakers
2 identifiedMore from Green Industry Podcast
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