The Core Aeration Masterclass: Timing, Pricing, and Massive Profits
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What is core aeration and why is it a high‑margin service for lawn care businesses?
Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five best selling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money, all available on Amazon and Audible. Now, get ready for more expert insights and practical strategies. Strategies to boost your business and level up your life. Here's Paul Jamison.
Welcome back to the Green Industry Podcast. I'm Paul Jamison down here in beautiful sunny Florida. Today we're going to talk about core aerations because a lot of y'all are leaving thousands, and I mean thousands of dollars on the table every single spring and fall. Core Aeration, it's not just a basic add on service, it is one of the highest margin profit centers that you can. run in your lawn care business. And unfortunately, most lawn care business owners, they're not actively educating their clients on upselling aerations. And I can guarantee you your competitives are, your competitors are the the big boys in your neighborhood, meaning the companies that have been around for years and they got the nice trucks and they got the nice um shops and they're
Been in business for, you know, it seems like eternity, those guys understand about core aerations. So today I'm going to break down basically the ultimate core aeration masterclass. I'm going to talk about the actual benefits it has for the turf because once you understand that, you can explain it with confidence to your customers. And we're going to talk about the different timing of core aerations because it's very Very different for my friends in Indiana than it is down for my friends in Georgia and here in Florida. And there's different, um, times of the year that you want to offer core aeration. Um but most importantly, how how do you price core aeration? So we're gonna we're gonna talk about this today because I believe
Every lawn mowing business, you should be offering core aerations. And honestly, if you're a landscaping business, you should be offering core aerations as well. I have a buddy, um, he sold his business, but it was in Atlanta, and all they did was core aerations. That was the business, and they would make absolutely bank um incredible profit margins. So If you're new to the program, I'm Paul Jameson. I started my first lawn business a long time ago, back in 2011. I wrote my first book about it. It's called Cut That Grass and Make That Cash. And I learned most of my lessons the hard way. But one lesson that I did um learn Quickly is that, you know, these companies out there, they were poking holes in the dirt.
I'm like, what are what are they doing? Right? Because I grew up on the golf course and I would notice um when they would core aeriate and I would get aggravated because when they coreate and you're putting the ball and there's a bunch of holes on the green, obviously it affects you know, it affects the ball rolling over the hole. I could uh, you know, you could put a perfectly straight putt and then the the ball So I I kinda had a negative um you know, emotions towards core irrigations. As a golfer when I was golfing in middle school and high school, but I didn't understand the science behind it. Sorry about that. I didn't understand the science behind it until I had my lawn care business. So let's talk about the science.
Then we'll talk about the business components of core aeration. So I'll use a golf course as an example. There's a lot of foot traffic, right? Golfers are golfing every day. Um you can think about soccer fields out there, right? All the little kids or even adults, if it's like professional soccer, right? They're out on the football uh football field, soccer field, football field. field. You use a football field as an example as well. But When when when there's a bunch of people walking on grass, those lawns get beat down. From the foot traffic, from the lawnmower, especially commercial lawnmowers that have the big old wheels, you know, big tires.
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Chapters
4 chapters
1
What is core aeration and why is it a high‑margin service for lawn care businesses?
0:03–5:45
2
How does core aeration improve turf health and what science backs it up?
5:45–17:00
3
When should I schedule core aeration for cool‑season grasses in the north?
17:00–22:44
4
When is the optimal time for core aeration on warm‑season lawns in the south?
22:44–25:56
Speakers
2 identifiedMore from Green Industry Podcast
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