Chapter 1: What is the main topic discussed in this episode?
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I appreciate you. I feel the same way about you, bro. I've been fucking with you for a long time before everything came out to what it is now. You feel me? Just seeing you on TED Talk and shit. You had good hip hop takes and shit. I be fucking with that shit. Yeah, man. That love, bro. Yeah. So you fucking with calling a new album? I ain't get to it. I heard a couple of things.
I heard, you know, on other podcasts, they was playing, what was the record with Future? Yeah, and Tim. Yeah. I ain't really, I ain't, I fuck with Cole, but I ain't going to run to it though, you feel me? Yeah, I feel that. But I'll run to Drake or Kendrick or something. Yeah. You seen that on, I said, Baby King film dropping new album too. I seen it with a casino or something.
Yeah.
I ain't going to hold you. That little snippet, I had watched a documentary last night. It's like a little 10 minute documentary. Mm-hmm. So they setting it up like the rollout five, but the snippet they were playing, I was like, boy, that shit. You think he'd be writing for Kendrick? I think so. You think they just... I mean, I think it's like a... You know how it is, bro. You know how it is.
Even when you're doing your art, it's like sometimes it could just be collaborative. It might not necessarily be the whole joint, but they just say like... Motherfucker might just be like, yeah, put that shit on the leg instead of... You know what I'm saying? Whatever. It's a collaborative effort. Yeah, Charlotte tough, man. I feel like he... Waited a little too long.
It's been a minute since he dropped and shit. Well, I got to think though, the melodic blue, I feel like he was trying to figure out what his spot was for real. Because I think naturally everybody going to kind of compare him to bro. Yeah. It related and shit. Yeah. That's their fault. Kendrick was on a little dot too. I'm cold. I fuck with it.
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Chapter 2: How did Fat Swag get started in the fashion industry?
Augustine. Kind of between over here, over there, but I just say Daytona Beach, you feel me? When made you... So when you moved to Atlanta? 2020, COVID. I used to rap. So I came here the same old typical. Yeah. I love niggas so much, bro. Black holly came to black hollywood. Thinking I'm feeling, you know, well, you know, hoping for the best, but everything done turned around now.
What made you hit the pivot though? I just seen the end coming. I tried to beat it, really. You know what I'm saying? Moving here 2020, COVID, got a little money in your pocket, you just up and then just seen it decline. I've been doing clothes, but once I came here doing music, I had put all my focus on one thing.
Just really started slowly making a pivot when that money was running low, things just looking crazy. TikTok was going up. kind of just really pivoted. I was on the same shit. I was rapping and I was like, man, this shit ain't hitting. How long ago you was rapping? I probably don't know any sense about the coat.
I don't even know how long, but I've been seeing you on the internet for a long time. When you started seeing me on the internet, that's when I was done with the rapping shit. I think I've seen you before you got the CDL, though. For real? I think so. Shit, I might have been rapping, buddy. I think you probably was, bro. But for me, though, it was like, man, I had recorded this full album.
and the computer crashed, so we was in that 10-hour session, bro, lost all that shit. Rob Markman You was on something. What type of music you did? You was on something. Live, you was on Tell A Nigga Something? Rob Markman Yeah, yeah, yeah. I'm always message first, you know what I'm saying? But it wasn't on something. I wouldn't say I was too much preaching to a nigga.
I was really just giving my perspective on what ... I don't know what I would compare it to, though. I never really, you know what, wild as it is, I never really got a whole lot of comparisons. I think a lot of niggas would say I had like a Sauce Walker type flow, but I wasn't really a, he be talking though. Yeah, but his delivery make it like... It make it sound fly.
Yeah, you know what I'm saying? So it's like... I tried to at least talk how I talk to my folks, so I wasn't really trying to do too much. You know, I wasn't never really no fast rapping that nigga, none of that. It's like, I'm going to say some fly shit, but I'm going to package it up. What made you like, you feel me? I know I'm pulling, you know what I'm saying?
I got some shit I want to ask you.
What made you like... go the lane that you're going, like, did something happen to you? You know how people, there's something happening and they, you know, start giving away information, like, you always been like this? What really happened for you? A lot of these conversations, like, it's stuff I used to talk about in the studios. It's shit I talk about to my friend, period.
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Chapter 3: What role does branding play in Fat Swag's success?
to where TikTok come into play, I'm like, the music ain't clicking. I just lost this album and it's like, I'm really on some fuck that music type shit. Because at the time, I think I'm like 32. I'm driving trucks full time now. So I'm really like, man, I don't really even need no music, bro. I'm getting some money. I got some stability.
But like more than anything, I want to have some better conversation than what I'm seeing having going on. Like the internet was cool. Like TikTok was cool. A lot of people was giving out information, but I didn't really feel like they were talking to me. And I was like, man, I ain't getting on top of how I talk to my niggas.
Rob Markman I feel like that's why everybody gravitated to you because you made a nigga feel comfortable, you feel me? I ain't even no too woke, crazy person, but me getting information from you, I'm going to listen, you know what I'm saying? Rob Markman From my neighborhood, it's a nigga like me in every neighborhood, but it's about how you say it. So it's like nine times out of 10.
If you're trying to preach to street niggas and you ain't never done no street shit, niggas ain't trying to hear that. They're going to feel like you're preaching. Rob Markman That's with anything in life.
Rob Markman That's everything.
So it's like, where I was involved at, them niggas are listening to me, but it'll also be like a thing of like, they giving me feedback too, because it's like, they feel comfortable to express in their space. And I was just more so like, I used to talk to my old lady head off about this shit, and she was like, man, look. She was like, look, man. Go tell somebody else.
Go holler at them folks on that TikTok, man. She was like, you keep saying you're going to post on there. You keep saying you'll blow up on there. Just try it. Like, if one thing you do, you do it for a year, don't nothing happen. I think I did that shit for like a month. My shit went crazy. So as soon as it popped up, I was like, all right, I don't want to just be no TikTok nigga, though.
Because YouTube, I know that's where the bread at. But then it's like, YouTube, you got to be long form. I don't want to do no video essays. That's too much editing. I was like, we're going to pop this podcast off. Yeah. I fuck with it, bro.
Yeah.
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Chapter 4: How has social media impacted Fat Swag's business model?
Making bigger sizes in general is just hard Me and you could be the same size, but we're not built the same. That's real. So stuff just be harder for me. Like, you know, it's a lot of trial and error. Yeah. Some of them 38s don't hit like the other ones, bro.
Yeah.
Sometimes when I'm grabbing a 38, it'd be the best pair of pants ever. The next one I'd be squeezing into on the other one. That's why I just wear baggy clothes. I just go baggy. But I be trying to get, you know, people that support me to just go baggy. So, you know what I'm saying?
Because the clothes, I feel like us as bigger people, we should be wearing, you know, a little bit back, like just to make us look better with our body size and stuff. So I be trying to give people a little information. People hit me up a lot. Just finding what, you know, asking how can they elevate their swag and shit. So I be trying to help them. You be putting that stuff on, man.
I appreciate you, brother. I can tell it's always cool to me when people are creating a business out of something they truly love and they're passionate about. It's way easier. You know what I'm saying? At first, don't get me wrong, I might have been following some trends. being influenced by the Atlanta culture, but once you find something that you really fucking with, it's just easy, bro.
What was the biggest difference that you noticed between Atlanta and Florida? I feel like Atlanta, they do what they do to chase the materialistic things. They really trying to get some money. And I ain't really, of course I'm running the business, but I'm not focused on money. I be really trying to create some stuff and really trying to help somebody elevate their swag and stuff.
I just feel like Atlanta just, let me get a bag, let me get a track hall, let me get a penthouse. Like, I ain't on none of that, bro. Yeah, it do be a little starter kit, man. Yeah, I'm a little bit, and then I'm older. You feel me? I'm 32, you feel me? So, I feel like I ain't trying to be influenced by none of that stuff, man. I just do me, bro. Man, I got like, I had to say F-150, bro.
I'd be happy as hell on that shit. It don't matter what you got, bro, as long as you straight, you know what I'm saying? I'm happy in that motherfucker. Because I like, I don't know, like, anything that everybody got, I don't know. Yeah. You know how it is, though. At a point, I feel like you can kind of still get a little sucked into that, though. It's easy, because the influence is present.
Yeah. And it's, more than anything, you can see the appeal of it. Because I got taste, so I can see the appeal of this shit. Yeah, so it's like, I don't know, man. Atlanta, they'll get you if you... Only ones and twos. You steadily be going back home? You get a lot of love back home? I really don't know. I ain't on Facebook and stuff, so I don't know what's going on.
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Chapter 5: What unique challenges does Fat Swag face in the fashion market?
Get that hat. And I'm like, hold on. Immediately, I was like, bro, you could make me a hat like this that say Grits? Yeah. Bro, what it's like, from idea to execution, like a month, nigga. We was in there. We was like. I was looking at it last night, pulling a show. I was like, damn, I'm just hard. I seen it before, but I had really looked at it like.
Yeah, because I told him we got to freak him with a new color, like the new color waves. We had already was like working on some samples. And I was like, these three colors, that shit going to snap. Y'all selling them now? That was like my little promo pic. I got one for you. Which color did you like the most? I take any, nigga. I think I seen white and blue. I think that's what I seen on top.
It was blue, red, and it's like a military green, like an hologram. I got you. I got you. But yeah, man. Yeah. And I like, cause I'm trying to have a whole fat swag beanie collection. I ain't gonna lie. I like wearing them. It's so cool. My online, we just, you know what I'm saying? We're doing good right now. So it kind of be. I know. I've been trying to buy them. Gone. Gone. You got rid of me.
Yeah. So we definitely doing the best we can. You're doing your shit though, man. Like it's, it's something to be proud of for real. Sometimes, you know, when you in the moment, you ain't really sitting back and soaking it in. You kind of just tunnel vision. So I definitely appreciate you. I've been on the same shit, bro. I was just talking to... I was at Studio's nigga Belly Gang last night.
That boy's so hard. He tough. He tough. He'll fuck with shit, too. Like... That nigga so hard. That hustlin' motherfucker. Man, that nigga album gonna be crazy. I'm ready, bro.
That nigga hard.
I was on him, then I had got off him, because I kind of like a little bit more up-tempo trap. Then I had got back on. I'm like, this nigga snap. Man, that nigga be going so crazy, bro. Yeah, but I was telling him, because I'm asking him, I was like, boy, you just went through the roof. And me and him, we know each other from high school. That's hard. So I was like, bro, how the fuck do you feel?
He's like, nigga, how you feel? Because that's how I feel. He's like, I don't know how to feel. I feel like that's how it is when you in the moment. Like you just, you just doing you. Cause I was telling him like, but I don't know what the fuck going on. Wow. I'd be walking places. People like, but I'd be like, how you be getting in all these hip hop rooms, man.
They be inviting you or you just, but what, what do they, are they calling you in for input or? I don't know. Cause I seen you with T.I. So I'm like, what do you know what I'm saying? I was with, so my partner Hashi, um, he was in town and, And me and Tup had a little back and forth on Instagram, like we was going to set something up for Expeditionally, and then him coming on my show.
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Chapter 6: How does Fat Swag approach body positivity in fashion?
Rob Markman Yeah, that's it. That's the play for real. That shit fly every time. I've always been like, originally being from North Carolina, it was a lot in the middle. So we was listening to a lot of New York shit, because there's a lot of niggas from New York that come back home. So they bring all that shit. I feel with New York. I fuck with everything. I'm just a hip hop nigga.
I fuck with everything. I like everything. I fuck with Westside. I got on him late, but his songs be a little short. Man, the beat be crazy though. Crazy. Sometimes I be at the crib just listening to the instrumentals, bro. Me and you both. What's that one song? It's called La Dojaba or something like that. I don't even know the name. It's he ain't got so much music.
They ain't got so many songs, but I know he got songs. He got instrumentals that it's just like I could just rock with. It sounds like the gates opening. But what? I ain't even trying to rap on this shit. I just want to listen to them. I listen when I'm at the computer and vibing. I just put on an instrumental like. Or, you know, alchemist type shit, but niggas having them.
That be the type of shit like how a nigga put on like study music.
Nah, nigga.
I've been to answer emails to Westside Gun Beats, nigga. Yeah, yeah. That shit just make you, put you in a good spirit. Yeah. Shit be hard. Yeah, that's how, that's why when I had, I posted them shits on, I posted them videos, I mean not videos, the photos that me and Quality did, I posted them how I was on TikTok. And I played at Kitchen Lights, motherfucker.
Boy, that shit, man, that shit feel godly, bro. Bro, that be hard. Yeah. I fuck with it. And, like, he had us in, like, he had us in a real, like, Atlanta house. He called me, gave me the, like, he told me what he was finna do, and he executed it. He went so crazy, bro. Yeah. I ain't gonna lie, man, like, nigga ain't understate that, like,
people that do their craft really well, I'm all the way fucking with it. Like every day of the week, every day of the week. You could tell who really fuck with it. Cause they just, that's them. That's the only thing they talking about. That's the only thing they do. They do it for real. It ain't no, I'm doing this, but I'm gonna go do this for the day. Like that's all they do. Yeah.
That's, that's my focus this year is just like, For me, I want to just work my spot. I'm all the way in on podcasting. We just announced a tour, so why I'm- Rob Markman What was the tour like? It's 5C. Rob Markman Podcasting on? Rob Markman Yeah, we're doing a live podcast. Rob Markman That's hard. I figured out the structure of it from doing some one-off shows last year.
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Chapter 7: What influences Fat Swag's design choices and style?
But other than that, that's the only place I've been. I want to go to Japan, though. Yes, for sure. Well, fashion, you know. Yeah, I want to just go out there and get some, you know, licks, aesthetic, you know. Yeah. You stepping different than them folks out there, too. Them folks be having that shit. You know how they do what I notice about them? They have like a lot of...
co-opt in certain cultures. What do you mean, Zach? They have a whole sector of people that's straight up Chicano. They have a cholo culture out there, but ain't no Mexican. I feel like that's how they is with everything, though. They really immerse themselves in certain shit. And that shit be looking fly, but it's like, this is appropriation, but is it...
I feel like they do that with every ... They got the act black and the ... You know what I'm saying? I ain't going to lie. Japan got a stupid ass PR team. If you think about Japan, you'll think like, yeah, Hello Kitty. And not Pearl Harbor. You ain't think about those. These niggas was really dropping shit off. They were going stupid over the day history a little while.
But I be into shit like that. I think I seen you say something about them the other day. I be into shit like that. I like the full scale of the story. Not like, you can't fool me right now. Even though that shit look fly. You be doing it like a history teacher sometimes. You feel me? Giving up the information. We need that, you know? Absolutely.
Because if nobody talk about it, it's going to slowly go away. You feel me? I'm always trying to find somebody to learn from. It's this professor. Man, I've been trying to tell everybody about that shit, bro. I don't know what these folks got going on. I don't even know how to pronounce this nigga's name, bro. On some YouTube? On some podcast? Yeah. Asian dude. His name is... Hold on.
I'm trying to find that nigga right now. Because I know I be saying... Yeah, his name, Professor. Oh, bro, I'm going to fuck that nigga's name. You can't even say it. Yeah. It's J-I-A-N-G-X-U-E-Q-I-N. Anything with an X in it, you can't try. Yeah, I'm out of there. Yeah. But I think his name is Professor Jane. Man, bro, he a professor. So he be having full lectures.
So I'd be in the car with my kids. I'd be playing full election. They'd be like, bro, what is we listening? I'm like, shut up. Hey, you trying to learn something. Learn something. Stop being stimulated by the bullshit all day. Put the phones up. Everybody put the phone down. You got to do that sometimes. I'd be walking in the house when I see everybody looking at their phone, even me.
I'd be like, everybody put the fucking phones up. Everybody put the phone up. Like, we just finna sit in this bitch's silence. I do that in the morning. I try not to pick the phone up. I say I try to raw dog life real quick. Yeah, at least for an hour. Chill for a little minute. I don't try to wake up and get straight to the notifications. I just vibe. I notice anytime that I'm real sleepy.
and I need to get up, I'm finna pick that phone up. That shit gonna happen. That shit like hitting the dope. I'm like, oh shit, we're getting the day started. But yeah, I really been trying to be a lot more mindful of how much I'm consuming that shit. Or at least it's like short form shit. So for me, it's good to listen to a lecture because it's like, I'm putting this down.
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