In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field. Grow Everything brings to life the bioeconomy when hosts Karl Schmieder and Erum Azeez Khan share stories from the field and interview leaders and influencers in the space. Life is a powerful force and it can be engineered. What are we creating? Learn more at www.messaginglab.com/groweverything Topics Covered: 00:00:00: Biotech and food as medicine 00:03:56: Need for positive biotech stories in media 00:06:07: Skin bacteria engineered to fight cancer: biotech breakthrough 00:11:23: Introduction of Ali Wing, CEO of Oobli 00:15:31: Replacing sugar with fiber in a protein-loaded chocolate bar 00:19:12: Reducing sugar in sugary drinks 00:25:40: Fast failing and building relationships in biotech 00:29:09: Importance of starting with protein in food products 00:32:17: Education and biotech forwardness for Uber's disruption journey 00:37:20: Willy Wonka type Golden Ticket marketing campaign 00:40:03: Transforming sugar's role beyond sweetener 00:44:24: Sugar and fermentation in creating healthier food alternatives 00:46:31: The complicated intersection of food and healthcare 00:49:29: Importance of learning and reading in innovation and industry 00:54:54: Ali Wing's leadership and expertise in growing companies Episode Links: Ali Wing on LinkedIn Oobli What are sweet proteins Call or Text the Grow Everything Hotline: +1 804-505-5553 Have a question or comment? Message us here: Instagram / TikTok / Twitter / LinkedIn / Youtube / GrowEverything website Email: [email protected] Support here: Patreon Music by: Nihilore Production by: Amplafy Media

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