Daniel Murray-Serter is a serial entrepreneur who hosts the Secret Leaders Podcast and is launching his latest business www.trydawn.co. The Secret Leaders is one of the top business podcasts on iTunes and we discuss our lessons growing our podcasts and how he managed to achieve great results in a part-time project. We also discuss plans for his current business as well as his successes and failures in past businesses. After a career in advertising, Dan is a master of getting attention and users for his ideas. He went into the world of startup and shipped £1mill of product in the first week of one startup and achieved over 10,000 downloads on the day he released a fashion app. PODCASTINGThe Secret Leaders is one of the top business podcasts on iTunes and we discuss our lessons growing our podcasts and how he managed to achieve great results in a part-time project. We discuss top lessons:How to interviewGear set up and soundWhere to recordEditing podcastsGetting ListenersBUSINESSAfter a career in advertising, Dan is a master of getting attention and users for his ideas. He went into the world of startup and sold £1 mill of product in the first week of one startup and achieved over 10,000 downloads on the day he released a fashion app. We discuss:Biggest mistakesFounder issuesRaising and returning capitalWhen to call quitsCreating compelling offersDefining a Name and a Brand earlyTRY DAWNWe also discuss plans for Dan’s current start up and how he is growing his email newsletter. I highly recommend you sign up to learn the latest science on health and wellbeing in a highly enjoyable newsletterSign up to Try Dawn (https://www.trydawn.co/referralpage?referralCode=oVBnhim&refSource=copy)DanConnect on LinedIn (https://www.linkedin.com/in/danmurrayserter/)Website (https://www.secretleaders.com/)ABOUT THE HOSTMy name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.Sam:Instagram (https://www.instagram.com/samjamsnaps/)Quora (https://www.quora.com/profile/Sam-Harris-58)Twitter (https://twitter.com/samharristweets)LinkedIn (https://www.linkedin.com/in/sharris48/)Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/)Support the Show - Patreon (https://www.patreon.com/growthmindset)TOP TIPSSHUT UP AN LISTENIf you're interviewing someone, use your ears and not your mouth. Every time you're speaking that is a time when your guest isn’t. Your podcasts or any form of interviews get much better when you stop trying to control the interview and make it about you and just focus on the person you’re talking to. PLAN OUT YOUR IDEAWith solid preparation, Dan managed to get 10,000 users in one night. That is insane. Compared to so many ideas I’ve seen with people spending years to get a thousand users. Caught up in running around doing all these different things and not using focussed effort on the most important areas to get the most leverage. This is definitely a great example of the 80/20 rule and focusing on what matters.FOCUS ON A NICHEDan’s podcast is highly focused on just Great Business Leaders with a crazy amount of experience. He releases 16 episodes a year and in 2 years already had over a million listens, and I'm sure this year it’s going stratospheric. When you focus on just a quality niche it’s much easier to grow what you do and can take a lot less effort.It a sad truth that I am just too interested in too many things to nail myself down to one concept for the podcast and love being available to talk to any fascinating human. But, I’m definitely changing tactics to become a seasonal podcast where I go deep on one niche at a time and really make high-quality content for one field at a time.BOOKSGet any of the books free on audible (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)I know for a fact some of Dan’s favourite books are ‘Lost Connections (https://www.amazon.co.uk/Lost-Connections-Uncovering-Depression-Unexpected/dp/B078HH4HF4/ref=sr_1_1?crid=2HXFZGH4Z37MX&keywords=lost+connections+johann+hari&qid=1580906136&s=books&sprefix=lost+co%2Caudible%2C384&sr=1-1)’ by Johann Hari and ‘12 Rules for Life (https://www.amazon.co.uk/12-Rules-Life-Antidote-Chaos/dp/B078YBSPYZ/ref=sr_1_1?crid=1ZU7IUT7INDR7&keywords=12+rules+for+life&qid=1580906168&s=books&sprefix=12+rules%2Caudible%2C447&sr=1-1)’ by Jordan Peterson.Another favourite is ‘How To Change Your Mind (https://www.amazon.co.uk/How-to-Change-Your-Mind/dp/B07CT42TNF/ref=sr_1_1?crid=12AGK0N435PJ2&keywords=how+to+change+your+mind&qid=1580906206&s=books&sprefix=how+to+chang%2Caudible%2C382&sr=1-1)’ by Michael Pollan, which we will both discuss in depth on a future podcast you can look forward to in my upcoming Mindset bookclub.Subscribe!If you enjoyed the podcast please subscribe and rate it. 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