We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike: Mike Follet - LinkedIn Mike's writing - The Media Leader Lumen's Twitter - @LumenResearch Lumen Research - Website - - - Connect with Sam: Sam's newsletter on creativity - Explosive Thinking Watch the pod - YouTube - Growth Mindset Twitter - @samjamharris Instagram - @SamJam.zen - - - Chapters 00:00 Introduction 01:36 Opimising attenion 02:44 Importance of context, creative and targeting 04:16 Why is advertising interesting 09:50 Mike's biggest failure 14:13 Fixing their own problems 17:17 Advice 5 years ago 19:51 Kindest thing - honesty 23:04 Conclusion Learn more about your ad choices. Visit podcastchoices.com/adchoices
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Before the Crisis: How You and Your Relatives Can Prepare for Financial Caregiving
06 Dec 2025
Motley Fool Money
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
Anthropic Finds AI Answers with Interviewer
05 Dec 2025
The Daily AI Show
#2423 - John Cena
05 Dec 2025
The Joe Rogan Experience
Warehouse to wellness: Bob Mauch on modern pharmaceutical distribution
05 Dec 2025
McKinsey on Healthcare