The Psychology of Black Friday - Social Contagions, Deal FOMO & Retail Rage

What are the secret drivers behind the year's biggest shopping day, and why is there so much fighting? Black Friday has become an inescapable part of life, with a deal notification even popping up as a type this... (thanks Grammarly I don't need 50% off) But it wasn't always this way. In the early 1950's Philadelphia after Thanksgiving, a flood of traffic would swell for the local football game and downtown shopping. Cops called the gridlock "Black Friday" as a derogatory term. It was slowly adopted by shops and morphed into the retail phenomenon we know today. We pull the curtains back on this crazy day: Psychological levers that get us to spend Case studies of different fights and drama How shopping impacts our emotions What are we really seeking from a deal Learn about why our rational thinking gets turned off as shops manipulate our minds to get us into a buying frenzy and how it can turn violent. And whose fault is it? Upgrade to Premium: 🏖️ Ad-free listening 🤘 Support the show 🔓 Exclusive AMAs and bonus content 💬 Community Discord GrowthMindset.Supercast.com Sponsors 🥙 Hello Fresh - America's #1 meal kit provider 10 free meals across 7 boxes HelloFresh.com/FreeGrowthMindset Get in Touch 👋 Free Call - Schedule Link - https://cal.com/samwebster/mindset 📧 Email - GrowthMindsetPodcast (@) gmail,com Growth Mindset Psychology: Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement. 📺 Watch - YouTube (Growth Mindset) 🛜 Website - GrowthMindsetPodcast.com Chapters: 00:00 The Contradiction of Black Friday 02:20 A Brief History of Black Friday 05:01 The Perfect Storm of Psychological Triggers 07:12 Case Studies of Black Friday Madness 09:29 Deindividuation, Competition, Social Contagion and Polyvagal Theory 11:34 Cyber Monday and Online Shopping 15:41 The Financial Costs of Black Friday 17:45 Global Perspectives on Black Friday 19:31 Human Nature Revealed by Black Friday 20:49 Social Dynamics & the Irrationality of Value 21:32 Final Thoughts on Black Friday Learn more about your ad choices. Visit podcastchoices.com/adchoices

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